THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2019/2020

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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Design Work-Based Placement: Design Identities (DESI10133)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate)
Course typeOnline Distance Learning AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis course aims to broaden your awareness of the types of roles played within a design organisation, and of the ways a design organisation interacts with others to form an ecology of knowledge and production.

Professional design is a dynamic field encompassing many different ways of working, and many different values. Some sectors of design change very quickly, while others depend on maintaining tradition. Understanding how different roles are defined, how they work together, and what leads them to change, is key to your ability to reflect on your place, and identity, within the profession.
Course description This course is delivered through online distance learning and is ideally undertaken while on a work based placement. You will have regular points of online contact with your tutor. Teaching is through a combination of streamed/podcasted lectures, online seminars/tutorials and virtual studio activities.

You will learn to use a case study approach to research, and to use design thinking tools such as personas and the business model canvas to explore and describe the organisation you are studying. Design thinking is increasingly used to review and develop strategy across different sectors and is becoming a valuable skill for graduates. Design consultancies use graphics based tools like personas and the business model canvas to visualise intangible values and experiences to support these processes. Design thinking is increasingly used to review and develop strategy across different sectors and is becoming a valuable skill for graduates.

While you will work independently on your research project, you will also benefit from being able to share experiences through debate on student discussion boards supported and moderated by members of academic staff.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements This course is only available to students on a Degree Programme in the School of Design
Course Delivery Information
Academic year 2019/20, Not available to visiting students (SS1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Seminar/Tutorial Hours 9, Feedback/Feedforward Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 185 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Your final hand-in will take the form of an illustrated report of approx. 2500 words, including your own visualisations of roles and relationships within a design organisation, and mapping its relationships with other external organisations. This would normally be a pdf, but you may also choose to submit this in an animated or filmed format. The report will be submitted online via the standard VLE, LEARN.
Feedback 100% coursework. LOs are equally weighted in the summative submission.

A feedback/feedforward tutorial takes place in week 5, when students present a full research plan to tutors and other students. Verbal feedback is given during the session.

The summative hand-in is uploaded to LEARN in week 11. Written feedback will be provided within 15 days.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Apply a case study approach to research.
  2. Adapt contemporary design thinking tools to support investigation and communication in a short research project.
  3. Demonstrate a critical understanding of the roles within a design organisation.
  4. Demonstrate a critical understanding of the concept of design knowledge and production ecologies.
Reading List
Dam, R. and Siang, T. (2019). Personas ¿ A Simple Introduction. Interaction Design Foundation. Available at: https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them. Retrieved 20th January 2019. [essential]
Edwards, C. (Ed.) (2016). The Bloomsbury Encyclopedia of Design. London: Bloomsbury. [recommended]
Merholz, P. and Skinner, K. (2016). Org Design for Design Orgs. O¿Reilly. [recommended]
Muratovski, G. (2016). Research for Designers. London: Sage. [essential]
Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley. [essential]
Rodgers, P. and Smyth, M. (2010). Digital Blur: Creative Practice at the Boundaries of Architecture, Design and Art. Faringdon: Libri. [recommended]
Untracht, O. (1985). Jewelry Concepts and Technology. RBJT6. [introduction, provided]
Additional Information
Graduate Attributes and Skills Ability to understand professional contexts around the discipline.
Experience of the workplace within wider academic and intellectual frameworks
Reflect on work experience in a rigorous and critical manner
Articulate and communicate about employment and career development
Keywordsonline distance learning,case study,design thinking,roles,ecologies
Contacts
Course organiserDr Sarah Kettley
Tel: (0131 6)51 5836
Email: Sarah.Kettley@ed.ac.uk
Course secretaryMs Georgia Dodsworth
Tel: (0131 6)51 5712
Email: georgia.dodsworth@ed.ac.uk
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