Undergraduate Course: Entrepreneurship and New Venture Creation (BUST10117)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||The aim of the course is to enhance participants' understanding of the role of the entrepreneur in the new venture creation process and develop their capabilities to recognise, assess and articulate new venture opportunities; to understand the resources required to underpin venture development and growth; and know from where and how to access these resources. The course also seeks to help participants to develop a greater awareness of their personal goals, motivations, strengths and limitations in the context of venture creation and growth, particularly in the context of forming new ventures or joining a new young venture.
The course provides opportunities for students to learn from each other, from practitioners in the field and from the latest theories/concepts on the topic. The course is intended to provide students with a solid grounding in key fundamentals of management thinking on this topic, but also with the opportunity to apply these in practice. Interactive lecture sessions will be complemented by contributions from guest speakers who will be important to student learning by providing first-hand experience of the issues associated with pursing entrepreneurial opportunities.
Introduction to new venture creation and the business plan.
Theme One - The Business Idea: Opportunity recognition and evaluation
Theme Two - Industry and Competitor analysis, developing an effective business model
Theme Three - Operationalising and resourcing the business, accessing support
Theme Four - Finalising the plan and pitching it to potential investors.
Pitching the proposition in the Dragons Den panel Business Angels and Academic Staff Members.
Student Learning Experience
The course will be taught as ten two-hour sessions which require students to work in groups to create a coherent and viable business concept which will be presented to an external panel in the last class session. Whilst the frameworks and concepts learned are applicable in a start-up venture situation, most are as applicable when identifying and developing new activities within a larger organisational setting.
Information for Visiting Students
|Pre-requisites||Visiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE one course equivalent to BUST08015 Innovation and Entrepreneurship. This course cannot be taken alongside BUST08015 Innovation and Entrepreneurship. We will only consider University/College level courses.
|High Demand Course?
Course Delivery Information
|Academic year 2020/21, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Seminar/Tutorial Hours 11,
Supervised Practical/Workshop/Studio Hours 6,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
Coursework consists of:
Individual Essay = 50%
Group Presentation = 10%
Group Report = 40% (including 20% Peer Evaluation)
Given the emphasis on application and practice to develop entrepreneurial skills and abilities, the coursework element will incorporate both individual and group work components. The emphasis on teamwork/group work is intended to reflect the team-based nature of much new venture creation activity and the collective nature of innovation and new opportunity exploitation.
||Generic feedback on your coursework, together with individual marks, will be available on Learn on date to be confirmed. You will also be able to review your individual feedback electronically via Grademark on Learn from SAME DATE.
Your examination marks will be posted on Learn (together with generic feedback and examination statistics) as soon as possible after the Boards of Examiners meeting (normally early-mid June).
|No Exam Information
On completion of this course, the student will be able to:
- Understand and discuss critically the linkages between entrepreneurship and venture creation, development and growth.
- Understand and discuss critically the contrasting motivations which entrepreneurs have for creating new ventures and understand how those motivation influence venture development and growth.
- Understand and discuss critically the stages and processes involved in identifying and screening entrepreneurial opportunities and know how to assess a range of possible market opportunities in a structured and systematic way.
- Critically evaluate alternative approaches and business models for the exploitation of entrepreneurial opportunities.
- Understand and critically discuss the key elements in and purpose of a business plan and know what should be included in a business 'pitch' of a new venture opportunity.
Bruce R. Barringer and R. Duane Ireland (2010), Entrepreneurship, Successfully Launching a New Venture. 3rd Edition, Pearson, ISBN-13: 978-0013-815808-8 [4th Edition]
Paul Burns (2011) Entrepreneurship and Small Business, 3rd Edition, Palgrave. ISBN-13: 978-230-24780-2
Understanding Enterprise, Entrepreneurship & Small Business, Fourth Edition(2013), Simon Bridge & Ken OżNeill, Palgrave Macmillan, ISBN 978-0-230-30809-1
John Mullins (2010), New Business Road Test; FT Press
|Graduate Attributes and Skills
On completion of the course students should be able to:
- Analyse different business situations where entrepreneurial opportunities are present or possible;
- Generate and assess critically new business ideas;
- Assess the resources required to pursue an opportunity;
- Manage or advise on the key elements for creating a new venture;
- Develop a business plan with others that can guide the start-up process and access resources;
- Locate and access materials/data, draw from multiple sources of information and assess its relevance to the opportunity under consideration;
- Work together in a team to deliver a multifaceted project to a tight deadline.
|Course organiser||Ms Debbie Crompton
|Course secretary||Miss Anne Cunningham
Tel: (0131 6)50 3827