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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Principles of Marketing Management (CMSE11110)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits15 ECTS Credits7.5
SummaryThe course aims to provide students with an introduction/revision to marketing both as an academic discipline and as a managerial activity.
Course description Academically, the objective of the course is to provide a consistent grounding in the core theories, concepts and frameworks that have been developed to understand and explain marketing phenomena, and to offer the opportunity for critical reflection on these. In terms of a managerial activity, the course aims to furnish students with an appreciation of, and critical reflection on the concepts, frameworks, tools and techniques that can be employed in the management of marketing activities.

Student Learning Experience

The course will explore a range of key marketing concepts, real life examples and case studies. Students will be asked to actively participate in the course - completing exercises and discussing issues with fellow students
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements For Business School PG students only, or by special permission of the School. Please contact the course secretary.
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Academic year 2020/21, Available to all students (SV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 150 ( Lecture Hours 15, Seminar/Tutorial Hours 10, Summative Assessment Hours 2, Programme Level Learning and Teaching Hours 3, Directed Learning and Independent Learning Hours 120 )
Additional Information (Learning and Teaching) Reading in advance of and after contact hours 21; Reading and preparation 103.
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Individual Assignment: (100%) - Assesses Learning Outcomes 1, 2, 3
Feedback Feedback on assessed work will be provided within 15 working days of submission, or in time to be of use in subsequent assessments within the course, whichever is sooner. Summative marks will be returned on a published timetable, which has been made clear to students at the start of the academic year.

Feedback will comprise of written feedback on each individual assignment. This will be provided within 15 days of the submitted piece of work. Students will be give the opportunity to ask questions about the assignment during a dedicated session within the course. Students will receive written and/or verbal feedback on a less formal basis in relation to activity throughout the class.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate knowledge and understanding in relation to key marketing concepts.
  2. Demonstrate awareness of current marketing practice.
  3. Demonstrate critical thinking in relation to marketing theory and practice.
Reading List
Core reading expected prior to, and during the course:
Baines, P, Fill, C., and Rosengren, S. (2017) Marketing, Fourth Edition, Oxford University Press. ISBN 978-0-19-874853-3.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding

By the end of the course students should:

Have an understanding of the marketing concept and function.

Have an understanding of and be able to demonstrate critical thinking around current marketing theory and practice.

Have an understanding of ethical and environmental concerns in relationship to marketing practice

Research and Enquiry

By the end of the course students should:

Be able to demonstrate an ability to apply marketing theory.

Be able to demonstrate problem solving and analytic skills in considering marketing situations and scenarios.

Be able to use library resources effectively.

Personal and Intellectual Autonomy

By the end of the course students should:

Be able to work independently in producing academically supported written work.


By the end of the course students should:

Be able to communicate and discuss ideas effectively - including with other students - both in written and oral form.

Personal Effectiveness

By the end of the course students should:

Be able to work with others in small groups.
Course organiserDr Pauline Ferguson
Course secretaryMs Emily Davis
Tel: (0131 6)51 7112
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