Information in the Degree Programme Tables may still be subject to change in response to Covid-19

University Homepage
DRPS Homepage
DRPS Search
DRPS Contact
DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Creative Strategy (MBA) (CMSE11230)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits10 ECTS Credits5
SummaryStrategy is a central activity in modern organizations. The premise of this integrating course is that strategy takes place in complex, ambiguous and fast changing environments. Accordingly, the course explores processes of strategic analysis, strategy decision-making and political behaviour in and around organizations.
Course description The course introduces key concepts in strategic management, integrates knowledge from previous courses, and engages with cutting edge issues in strategy. Critically, the course examines how managers accomplish their strategies in the face of unintended consequences and paradoxical situations. The course also considers how managers deal with crisis situations. The course makes links with broader issues, such as the global financial crisis, globalization, the digital revolution and sustainability, so that students understand their implications from a practical strategy perspective.

Introduction to Strategy
Strategic Planning and Strategic Capabilities
Doing Strategy Work
Financialization and Strategy
Strategic Decision-Making
Power and Politics
Strategic Change
Rankings, Ratings and League Tables
Strategy and Social Media
Strategic Innovation

Student Learning Experience:
A wide range of cases will draw particularly on media, financial services and professional services strategy examples. The teaching approach will focus on lectures and case discussions, with business practitioners contributing on an occasional basis. Students will also learn from independent reading and through discussion with colleagues when preparing cases.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements For Business School PG students only, or by special permission of the School. Please contact the course secretary.
Additional Costs None
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Manage and synthesise relevant information about organizations in a clear, sound and explicit way.
  2. Apply a panoramic and integrative approach to strategy.
  3. Use strategic concepts to produce compelling conclusions about real organizations.
  4. Apply theory and models to new contexts, and to evaluate and critique theory and practice.
  5. Critically discuss the need for a holistic approach to the analysis of strategy, and contemporary analytical approaches.
Reading List
Clegg, S, Carter, C, Kornberger, M and J Schweitzer (2011) Strategy: Theory and Practice. London: Sage.
Additional Information
Graduate Attributes and Skills Transferable Skills:
Ability to analyse complex business situations and rapidly structure ideas and arguments,
Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
Effective group work and presentation skills.
Ability to research and filter business information quickly and effectively.
KeywordsStrategy Global Crisis
Course organiserMr Julian Rawel
Tel: (0131 6)50 8067
Course secretaryMrs Angela Muir
Tel: (0131 6)51 3854
Help & Information
Search DPTs and Courses
Degree Programmes
Browse DPTs
Humanities and Social Science
Science and Engineering
Medicine and Veterinary Medicine
Other Information
Combined Course Timetable
Important Information