Postgraduate Course: Global Creative Industries (CMSE11359)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||Creative industries are an increasingly important area of business both for their cultural and economic value to society. The course examines creative industries as cultural production systems by drawing on a variety of disciplines (economics, sociology, strategic management) and by utilising specific cases to understand their historical, cultural, structural and competitive dynamics.
What do Spotify and the British Museum have in common? What processes did lead to the creation of molecular gastronomy and to the success of Cirque Du Soleil? Who can claim rights over a Banksy's work, given the anonymity of the artist? Exploring answers to these and other questions, the course aims to introduce students to the basic dimensions that constitute a creative industry. The course is organised around key roles and concepts in cultural production systems. Creative industries may be purpose-driven, expressing ideas, identities, aesthetics and culture; they may be profit-driven, seeking commercial success and competitive advantage. Most of the time, they pursue both aims, in various combinations. Creative industries include large global corporations, public entities, entrepreneurial firms and individual creators. They may serve local markets, export their services or products, or link producers and consumers. They involve different actors and possess distinctive properties. We will draw on three sources of knowledge:
1) theoretical frameworks and research findings from sociology, economics, and strategy
2) cases and media accounts of specific organisations
3) students' group analysis of selected organisations.
We will discuss how value is created, organised, defined and protected; who are the actors involved in different creative industries; how creativity, innovation and change are made possible and sustainable; how knowledge from creative industries can be transferred to other business settings.
The course is client-based: in teams, you will work on a real problem faced by an important cultural organisation based in Edinburgh, and develop strategic recommendations to address their issues. The consulting challenge will require intense group work, high-quality output, and frequent engagement with the client and the lecturer.
In the first part of the course, as individuals, you will analyse the client organisation using the sociological and economic frameworks. Your analysis will be presented as a slide deck. From this knowledge base of the organisation, you will engage in a client project, which is the basis for the second and third tasks.
Third, each team will present their solutions to and write a report for the client offering an analysis of their challenges and strategies for addressing these challenges. Final reports will be submitted to the lecturer for assessment and feedback. Reports that meet a mark of 60 or above will be sent to the client by the lecturer, The client will provide a summary, feedback on each team's report. The goal is to deliver a high-quality report to the client: content, design, and structure are expected to be in line with industry standards.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2020/21, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Individual presentation slides 35%
Group report and presentation 65% (peer evaluation moderates group assessment mark up to +/- 30%)
|No Exam Information
On completion of this course, the student will be able to:
- Acquire knowledge of the key concepts and theoretical frameworks for analysing creative industries and how temporal and locational patterns may influence these concepts and frameworks
- Apply concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices
- Demonstrate and improve effective communication skills: engaging audiences, articulating core arguments, presenting the results of elaborate analysis, and persuasively offering strategies and solutions to emerging issues.
- Demonstrate capacity to work effectively with others; contributing as needed, engaging in appropriate roles and coordinating activities
Becker, H.(1982). Art Worlds.Berkeley, CA: University of California Press.
Jones,C. Lorenzen, M. and Sapsed, J. (2015). The Oxford Handbook of Creative Industries. Oxford: United Kingdom
Book Chapters from:
Caves, R.E.(2000). Creative Industries: Contracts between art and commerce. Cambridge. MA: Harvard University Books.
Antal, AB., Hutter, M., and Stark,D. (2015). Moments of Valuation: Exploring Sites of Dissonance. Oxford: United Kingdom.
Case Studies and Reading Lists (articles available online) to be announced.
|Graduate Attributes and Skills
||Knowledge and Understanding:
- understands the key concepts and theoretical frameworks;
- has knowledge of the roles and activities of creative industries diverse actors such as cultural entrepreneurs, brokers, distributors, critics, and audiences, and of how they interrelate;
- demonstrates knowledge of how temporality and culture influence creative products, processes, demand and pricing.
Cognitive and Subject Specific Skills:
- analyses a creative industry as a cultural production system;
- applies concepts and frameworks to new organisations and industries to generate insights into strategic dynamics and processes;
- synthesises and articulates relevant information about cultural production in a clear, sound and explicit way;
- demonstrates original insights and recommendations for strategic action.
- ability to analyse complex business situations and rapidly structure ideas and arguments;
- skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively;
- effective group work, setting common goals and managing collaboration;
- effective communication and presentation skills.
|Course organiser||Dr Giovanni Formilan
|Course secretary||Miss Fionna Ogilvie
Tel: (0131 6)51 3028