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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Design, Entrepreneurship and Innovation (CMSE11398)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis introduction to entrepreneurship provides an on-line enabled curriculum for students to explore design thinking, entrepreneurship and innovation as a subject of study and as a practice. The course relies on video presentations, interview videos, speaker events, and other audio-visual content and reading materials. As an on-line course, there are no physical lectures, while students will engage in a face-to-face group project. This course teaches some of the generic and transferable skills required to become an entrepreneur and innovator. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and/or running a new venture , as well as being an innovative thinker in a variety of organisational contexts. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel and innovative idea.
Course description Entrepreneurship has become one of the most powerful and influential forces of change in the world, and innovation is the driving power of entrepreneurs. Design thinking is a methodology that isn't limited to designers. Companies like Apple, Coca-Cola, IBM, Starbucks, and Nike are known as the examples of successful design-driven businesses. This course introduces students to the theory and practice of entrepreneurship and innovation. It focuses specifically on how and why some innovations are successfully commercialised, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to the creativity and design thinking.

Student Learning Experience
This course utilises multiple learning modes, including: independent reading, primary research, video-lectures, group discussion and reflective learning, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every session is essential, as students are expected to be active participants in their own and others learning experience.


1. Entrepreneurial Motivation
2. Entrepreneurial Characteristics
3. Contexts of innovation and entrepreneurial activity including social innovation and entrepreneurship
4. Opportunity Recognition;
5. Opportunity Evaluation
6. Entrepreneurial growth and strategies , acquiring Resources
7. Business models
8. Design thinking, creativity and innovation
9. Leadership and entrepreneurial identities
10. What next?; Outcomes and Exits

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2020/21, Available to all students (SV1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 11, Seminar/Tutorial Hours 12, Formative Assessment Hours 8, Summative Assessment Hours 3, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 162 )
Assessment (Further Info) Written Exam 0 %, Coursework 90 %, Practical Exam 10 %
Additional Information (Assessment) Individual Short Written Assignments 20% (assess Learning Outcome 1 and 2)

Group Project 50% (assess Learning Outcomes 1, 2, 3, 4, 5) made up of:
- Group Report 40% (adjusted +/- 20% by peer review)
- Group Video Presentation 10%

Individual Final Essay 30% (assess Learning Outcomes 1, 2, 4)
Feedback - A video will be assessed on the clarity of the opportunity idea and the value it generates. Videos that demonstrate significant additional creativity will receive a higher mark.

- The group report will be assessed on the quality of documentation, research and evaluative analysis.

- The final essay will be assessed based on the understanding of the key concepts and ideas learnt during the course. Short written questions will be answered within a predetermined time period.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Knowledge and understanding - Understanding of the relationship between innovation, entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth
  2. Practice: Applied knowledge, skills and understanding - Critical thinking associated with the application of design thinking, entrepreneurial theory and innovation management models to real world organisations and opportunities.
  3. Generic cognitive skills - Recognise and assess an opportunity in a market space relevant to their programme of study (i.e. design and digital media)
  4. Communication, numeracy and ICT skills - Communicate critical evaluations of relevant sources of information aided by an effective use of virtual learning environments and other tools
  5. Autonomy, accountability and working with others - Take responsibility for own work, communicate well and also, demonstrate interpersonal skills required for networking and negotiations
Reading List
Reading List

Course readings include textbooks, selections from textbooks, and selected articles. Printed and electronic copies of the textbooks are available for loan from the University Library. Parts of the key textbooks are made available via Resource Lists on Learn Hub site. For your full learning experiences, students are recommended to purchase the essential textbooks. Hard copies of the books are available for purchase at Blackwells bookshop on South Bridge. Some of the books are also available electronically via Kindle. Access to articles and other readings will be made available via Hub website.
Additional Information
Graduate Attributes and Skills Cognitive Skills:
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organisations and opportunities.

Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship and innovation;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a design thinking framework in analysing a new business venture opportunity
Special Arrangements For ECA MSc Design and Digital Media PG students only, or by special permission of the School. Please contact the course secretary.
KeywordsNot entered
Course organiserDr Fumi Kitagawa
Tel: (0131 6)50 8068
Course secretaryMiss Lauren Millson
Tel: (0131 6)51 3013
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