THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2020/2021

Information in the Degree Programme Tables may still be subject to change in response to Covid-19

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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Digital Business (CMSE11446)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits15 ECTS Credits7.5
SummaryDiscovering, developing and launching new value offerings, attracting new customers, managing key resources and activities, and organizing supply networks happen increasingly through deploying digital technologies. The objective of this course is to provide students with foundational knowledge of the key concepts, frameworks, tools and techniques of digital business and the required skills and understandings of their practical application to enable organizations to manage and organize their activities through information technology. The course explores the approach to organize and manage a range of business activities, starting from developing a new enterprise, to competing in digital platforms, through the use of digital technologies.
Course description Nowadays, the ability to deploy digital technology to support their activities is critical to the survival any kind of organization across a range of industries. The aim of this course is to clarify how organizations exploit digital technologies to conduct their business activities, and with what outcomes. The course will provide students with foundational knowledge of key concepts and frameworks to understand the use of digital technologies in business and an awareness of their practical applications within organizations.

Outline Content
The content will cover the following two blocks topics:
Digital technology and new ways of organising firm activities:
Digital presence and digital Marketing
Online communities/innovation
The adoption and implementation of digital technologies
Digital transformation

Digital technology and new ways of organising entrepreneurship & markets:
Entrepreneurship
Platforms and new ways of competition
Platforms and new ways of organising
Digital technology and privacy, security & ethics

Student Learning Experience

The course aims to maximise interactivity and learning before assessments. Learning makes sense in the context of your previous experience and ideas, through puzzling about how the content might be relevant to particular issues you are interested in, by cross-referencing with other courses/ reading/ thinking and through actively listening to the ideas of your peers. As such, the course will combine direct teaching in a lecture format with in class case study discussions to encourage interaction and debate.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2020/21, Not available to visiting students (SS1) Quota:  77
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 150 ( Lecture Hours 20, Programme Level Learning and Teaching Hours 3, Directed Learning and Independent Learning Hours 127 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Course Work 100% -
Industry Blog Post (Individual) 40% Assesses LO2
Debate Piece (Individual) 45% Assesses LO1
Group Project 10% Assesses L03
Short group piece 5% Assesses L01 and L03
Feedback Most feedback occurs in informal settings, but also critically supplemented by the interaction during the course sessions. It is expected that students will gain feedback on their understanding of the material during the discussions in class, but the usefulness of this feedback is directly proportional with the amount of work students put in reading and preparing the essential readings prior to coming to the sessions.

Students will receive the feedback on formative assessment within 15 working days for both assessments.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Describe and discuss critically the toolbox of theories, framework and methods to examine the use of digital technologies in business activities
  2. Apply these theories, frameworks and methods to manage the digital technologies in any organizational context
  3. Debate about relevant theories and cases in groups, reach consensus, and produce a meaningful analysis as a result.
Reading List
There is no core textbook for this course, instead each session will be supported with a short list of core readings.



At the course level, key readings include:



Bharadwaj, A., El Saw, O.A., Pavlou, P.A. and Venkatraman, N. (2013) Digital business strategy: Toward a next generation of insight, MIS Quarterly, 37(2), 471-482

Cusumano, M. A., Gawer, A., & Yoffie, D. B. (2019). The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. HarperCollins Publishers.

Kohli, R. and Melville, N.P. (2019) Digital innovation: A review and synthesis, Information Systems Journal, 29, 200-223

Yoo, Y., Boland, R.J., Lyytinen, K. and Majchrzak, A. (2012) Organizing for innovation in a digitized world, Organization Science, 23(5), 1398-1408.

Venkatraman, N.and Henderson, J.C. (1998) Real strategies for virtual organizing, Sloan Management Review, 40(1), 33-48

Zammuto, R.F., Griffith, T.L., Majchrzak, A., Dougherty, D. and Faraj, S. (2007) Information technology and the changing fabric of organization, Organization Science, 18(5), 749-762
Additional Information
Graduate Attributes and Skills Knowledge and understanding
Critical understanding of the concepts, frameworks and principles involved in exploring the use of digital technologies in business
Understanding of how digital technologies use, creates and delivers value to organisations

Practice: applied knowledge, skills and understanding
Knowledge, skills and understanding of how to apply these frameworks and tools to support the use of digital technologies in any kind of organisations
Demonstrate flexibility in the application of these tools and techniques depending on the context
Demonstrate originality and creativity in how to introduce digital technologies in organisation to support new processes and activities

Generic cognitive skills
Ability for critical analysis, evaluation and synthesis of new and complex information
Ability to develop solutions in the absence of complete information
Develop original and creative responses to problems

Communication, CIT and numeracy skills
Communicate in a variety of formats (in groups, discussion forums, in reports) demonstrating ability to adapt communication to appropriate format and purpose

Autonomy, accountability and working with others
Take full responsibility for own work
Demonstrate originality in tackling and resolving problems and finding solutions
Understand and reflect on the ethical implications involved in information use
KeywordsNot entered
Contacts
Course organiserDr Jordana Viotto Da Cruz
Tel:
Email: Jordana.Viotto@ed.ac.uk
Course secretaryMiss Lauren Millson
Tel: (0131 6)51 3013
Email: Lauren.Millson@ed.ac.uk
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