Postgraduate Course: Business Plan Capstone (CMSE11447)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||Students will develop a feasible, scalable, realistic business plan for a commercial or social venture of their own design. This may be for a firm they would like to start in the future or one that they are already involved with. Drawing on their knowledge and skills regarding the entrepreneurship and innovation process, they will engage with customers, suppliers, and intermediaries to identify an unfilled market need, validate their product / service design, and develop a coherent path to market and financial plan.
The goal of this capstone project is to produce a rigorously researched business plan for a commercial or social venture. Students will engage in primary and secondary research to establish the idea, validate its potential, develop business, operational, and financial models, benchmark competitors, and ultimately decide if the venture described is feasible. In addition, students will discuss and justify their research methods and write a reflective essay on how their experience aligns or diverges from the normal entrepreneurship process and the types of challenges and barriers they have encountered.
Student Learning Experience
The capstone is an experiential learning project in which students will demonstrate their knowledge of the entrepreneurship process through doing. Students will develop a commercial or social venture idea and analyse its feasibility to become a profitable, self-sustaining venture. They will conduct primary research in the form of customer interviews, observations and surveys and secondary research by analysing market trends and other data. These data will be analysed through a rigorous methodology in order to validate aspects of the venture such as market size, pricing plans, and growth potential. They will develop plans for new products / services and design market entry strategies and where possible, test these plans with potential customers and users. They will present their plan in a logical and clear manner through both written arguments and visuals as needed. Students will describe their data gathering and analysis methodology to identify potential sources of bias and then reflect on how their idea has changed and what they have learnt about the venture building process.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2020/21, Not available to visiting students (SS1)
||Block 5 (Sem 2) and beyond
|Learning and Teaching activities (Further Info)
Dissertation/Project Supervision Hours 5,
Programme Level Learning and Teaching Hours 12,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
||Formative and final feedback will take the same form as is the case for other dissertations.
|No Exam Information
On completion of this course, the student will be able to:
- Write a cohesive, comprehensive business plan.
- Plan, design, execute and report a significant piece of individual research.
- Use a rigorous methodological and analysis process to assess the feasibility of a potential business venture in in light of real-world data and experiences.
- Think entrepreneurially and refine their venture ideas as they gather new data on customers and market conditions.
- Critically reflect on their experiences as an entrepreneur and use this to assess their own entrepreneurial characteristics.
|Graduate Attributes and Skills
||- Enterprising behaviours: Graduates will demonstrate an innovative approach using creativity, collaboration and risk taking, whilst keeping commercially/professionally/situationally aware.
- Self-awareness and reflection: Critical self-awareness, self-reflection and self-management in order to fully maximise potential
- Written communications: Written communication of complex ideas and arguments using a range of media
- Knowledge integration: Using information and knowledge effectively in order to abstract meaning from information and to share knowledge across fields
-Independent Research: Ability to conduct self-directed research and enquiry into business and management issues through research design, the collection and analysis of quantitative and qualitative data
|Course organiser||Dr Benjamin Spigel
Tel: (0131 6)51 5552
|Course secretary||Miss Lauren Millson
Tel: (0131 6)51 3013