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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Global Strategies and Emerging Markets (CMSE11477)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits15 ECTS Credits7.5
SummaryThis course will equip you with the conceptual and practical knowledge necessary for understanding the challenges of globalisation. It will engage you through an evidence-based approach of international business, drawing on the latest research and case studies. It will help you analyse the complexities of international business by linking the "business" element with an institutional view, reflecting current economic, cultural and political changes that affect multinational enterprises. At the end of the course, you will work with a practitioner on a real business case of international strategy, and mobilise your acquired knowledge and craft in a real-world situation.
Course description Academic Description

International business is fraught with great risks and presents the scope for major mistakes, which firms make time after time.

On this course you will learn and understand those risks, learn how they are best overcome, and advise a real firm from an emerging market how it can expand internationally. The first part of the course will be devoted to acquire the methods of analysing an international business case, and the conceptual knowledge that underpins them. The course will give you a unified framework of analysis by introducing two complementary core perspectives: (1) an institution-based view and (2) a resource-based view. This framework presents an extension of existing research that investigates IB topics. Throughout the semester, the course will engage you through an evidence-based approach, based on a core textbook and the latest research as published in the Journal of International Business Studies and other leading IB and general management journals. Furthermore, you will work on numerous up-to-date examples, case studies and exercises that cover different geographic areas. This continuous work will not only encourage you to build bridges between theoretical frameworks and the contemporary world of business, but also encourage you to find further examples in newspapers and magazines, such as Financial Times and The Economists.

At the end of the semester, you will work closely with a business in an emerging market. Equipped with the knowledge and experience acquired during the first part of the course, you will help them define their project, analyse the risks and opportunities attached to it, and deliver recommendations as how to achieve it. This exercise is voluntarily time-constrained, over a couple of weeks only, to put you in the conditions of real consultants who work under pressure and need to meet tight deadlines to satisfy their clients.

By the end of the course, you will be aware of important concepts and theoretical frameworks that are relevant for managers and firms seeking to develop an international business.

Outline Content

The course will cover a new topic every week. The course will be structured into three chapters:

1- Foundations and presentation of the main frameworks

2- Doing business across borders from international trade to globalisation

3- Implementing internationalisation strategies

Student Learning Experience

The course adopts a flipped classroom method, which means that the students are expected to read the material before each lecture. Lectures will be devoted to mastering the material, and seminars to the discussions of the main concepts, frameworks, exercises and application to real-world cases. The lectures will encourage you to actively use the material in small exercises, reflection questions and brainstorming. Seminars will develop along with the discussions taking place in the classroom. Notes will be taken "live" during the discussions, and inputs will emerge from the discussions themselves. Therefore, students will take an active role in the building of the seminars, not only through their preparation of each session, but also through their active participation to classroom interactions. The capacity to combine the two complementary perspectives to analyse a case will be evidenced through the first, individual assignment. The capacity to advise a business based on broader knowledge of international business will be demonstrated through the second assignment
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2020/21, Not available to visiting students (SS1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 150 ( Lecture Hours 18, Seminar/Tutorial Hours 8, Programme Level Learning and Teaching Hours 3, Directed Learning and Independent Learning Hours 121 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Case Study Analysis (individual) 50% - Assesses LO1, LO5
Report (group) 50% - Assesses LO1, LO2, LO3, L04, LO5

Group report mark is moderated by Peer Review.
Feedback Feedback will be given on a weekly basis through discussions of concepts, articles, exercises and cases (lectures and seminars). More formal individual feedback will be given on the case study assignment, plus a general feedback on how the class performed. Group feedback will be given on the report.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Work with knowledge that covers most areas of the course, including their boundaries, terminologies and conventions.
  2. Apply knowledge, skills and understanding in planning and executing a significant investigation in the form of a consulting project.
  3. Develop original and creative responses to problems and issues.
  4. Use a wide range of advanced skills appropriate to International Business to communicate with peers, more senior colleagues and practitioners.
  5. Take responsibility for own work and substantial responsibility for the work of others.
Reading List
Textbook (essential)
Mike Peng and Klaus Meyer (2019), International Business, Third edition, Cengage Publishing.

Additional Information
Graduate Attributes and Skills The course will provide the following attributes and skills:

-Self confidence in communication (written and oral), collaboration and participation
-Digital learning and self-development
-Working in diverse environments
-Adapting to multicultural environments
-Flexibility in the discussions and ability to adjust to others / arguments
-Building effective relationship with peers (fellow students) and a client (team of small business managers) to deliver an output
-Time management and work under time pressure
-Innovative and creative thinking
KeywordsNot entered
Course organiserDr Corentin Curchod
Course secretaryMiss Fionna Ogilvie
Tel: (0131 6)51 3028
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