Postgraduate Course: Doing International Business Projects with Emerging Markets (CMSE11483)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||This course focuses on internationalisation of small and medium-sized enterprises (SMEs). It provides a hands-on opportunity for students to engage with real business clients and help them reaching out globally to emerging markets. At the same time, the course is designed for students to learn business through dealing with SME business clients, and to learn the challenges/opportunities faced by them to expand businesses to different social and material contexts.
During the ten week period, students work in groups to carry out the research, i.e.collecting and analysing data, identifying opportunities, in particular the values of the products/services of the clients and potential niches in the target market, acquiring the abilities and skills to become an IBEM (International Business and Emerging Markets) specialist.
Regular teaching and learning consist of three components:
- briefing and interactive sessions in whole class,
- learning clinics, and
- individual group tutorials.
Students are asked to pay attention to the experiential oriented learning from this course - Doing International Business Projects with Emerging Markets. An abductive/inductive approach and learning through critical reflection are the key while conducting one particular business project, dealing with one client and working in a pre-assigned team. The challenge is to learn useful skills and toolkits that one would need to work in international business and emerging markets.
During the entire process the doing and learning activities will be assisted by the course support team (including the course organiser, teaching assistants, course administrator, student development manager) and the external industrial supporting team.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| None
Course Delivery Information
|Academic year 2020/21, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 10,
Seminar/Tutorial Hours 10,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Group report 80%
Group Presentation 20%
The combined group work mark is moderated up to 25% by peer review.
||Informal feedback /comments by teaching staff will be provided during the whole process, which can be in oral or written forms to individual groups and based on submitted course works, e.g. ToR.
Formal feedback on final group presentations and written project reports will be provided in writing after the completion of the course.
|No Exam Information
On completion of this course, the student will be able to:
- Demonstrate experience from doing projects and learning the challenges faced by SMEs in conducting international business; provide valuable research findings to business clients in written and oral formats.
- Acquire an understanding of the values products/services to different users in different countries cultures.
- Enhance interactive skills with business clients, and analyse their strengths and weaknesses or knowledge gaps to help them to expand the businesses to emerging markets.
- Develop skills and toolkits for conducting a project, e.g. organising meetings, managing time and data, taking notes of learning experiences and keeping a positive relationship with team members who may come from different cultural backgrounds and educational and work experiences.
- Practice integrated (deductive, inductive and /or abductive) learning and learn how to learn for conducting international businesses.
|Graduate Attributes and Skills
1. Display a critical appreciation of the key issues confronting business across cultural and national boundaries; e.g., mis-perceptions, institutional mis-alignment, communication barriers, cultural conflicts, etc. which are often neglected by players in advanced industrialised countries.
2. Understand challenges theoretically and practically in the field of International Business: i) the abstract and generic character of many concepts, models, and theories in the international business field, and ii) the limits of single-discipline based approaches.
3. Demonstrate the ability to see matters and issues from different perspectives, with sensitivity to the particular contexts under examination.
1. Be able to conduct business projects in a feasible manner through effective mapping, scoping and defining of projects based on available resources and strengths, to manage the process in an orderly and timely fashion and to deliver them in a professional style by producing quality presentation, documents and reports.
2. Be able to deal with business clients (companies) appropriately, e.g. understand them, communicate and exchange views with them, build trust and manage their expectations.
3. Be able to work effectively in a multi-cultural team, recognising and understanding barriers/obstacles in communication with people from different cultural backgrounds and developing useful skills, drawing benefit from discovering and accommodating different perspectives, and making the best use of diverse strengths of individual team members.
|Course organiser||Dr Richard Woodward
Tel: (0131 6)50 8345
|Course secretary||Miss Fionna Ogilvie
Tel: (0131 6)51 3028