Undergraduate Course: Marketing and Society (BUST10108)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||This course introduces students to a variety of applications of nonprofit marketing. It will consider how commercial marketing concepts can be applied to nonprofit organisations, in contexts such as charities marketing and fundraising, political marketing and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialisation of life, and the McDonaldisation of society. By the end of the course, students should be engendered with a critical understanding of the applications of marketing and have an appreciation of marketers' responsibilities to organisations and to society.
- Introduction to nonprofit marketing
- Social marketing
- Charities marketing
- Political marketing
- Dark side of marketing: bad marketing practices
- Living in a consumer culture
- Commercialisation of life: childhood and adulthood
- McDonaldisation of society
Entry Requirements (not applicable to Visiting Students)
|| Students MUST have passed:
||Other requirements|| Years 3 & 4. Business Studies Honours Entry
Information for Visiting Students
|Pre-requisites||Visiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Marketing course at intermediate level. This course cannot be taken alongside BUST08004 Marketing. We will only consider University/College level courses.
|High Demand Course?
Course Delivery Information
|Academic year 2021/22, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Feedback/Feedforward Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Individual Portfolio - 100%
||Formative feedback - students will have the opportunity to receive formative feedback on tasks and exercises through the various sessions throughout the semester. Formative feedback will be offered to students on plans for their portfolios, well in advance of the deadline.
Summative feedback - students will be provided with individual and generic feedback on their submitted portfolio.
|No Exam Information
On completion of this course, the student will be able to:
- Understand and critically discuss the distinctions between nonprofit and commercial applications of marketing
- Apply marketing theories and concepts to a variety of nonprofit marketing concepts, including charities, social, and political marketing
- Discuss and critically evaluate the positive contributions and negative consequences of marketing on society
|A resource list will be published in Week 1. Please note that there is no textbook for this course - readings will be taken from academic journals, case studies, organisation reports and websites, as well as marketing-related magazines and blogs.|
|Graduate Attributes and Skills
Students will develop analytical skills such as:
- The ability to apply marketing theories and concepts to nonprofit marketing contexts;
- The ability to critically appraise the relevant issues regarding the dark side of marketing;
- The ability to discuss and evaluate the roles and responsibilities of marketing in society.
Professional/subject specific/practical skills
Students will gain:
- The ability to apply theoretical and analytical frameworks to real world marketing problems and cases and reflect on their own behaviour and experiences as consumers;
- The ability to question or challenge accepted ideas or assumptions within the marketing discipline;
- A sensitivity to the problems and challenges in both commercial and nonprofit marketing;
- The ability to prepare well-structured and logically argued reviews of nonprofit marketing campaigns;
- The ability to work individually and as part of a team in the presentation of academic work but also in the discussion and debate of the positive and negative effects of marketing in society;
- The ability to analyse and utilise problem solving skills in real marketing problems.
|Course organiser||Miss Mary Ho
Tel: (0131 6)50 8347
|Course secretary||Miss Anne Cunningham
Tel: (0131 6)50 3827