Undergraduate Course: Digital Business (BUST10144)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||"Digital Business" explores the impact of digital technologies on businesses and markets.
This course draws on relevant academic literature and on current debates in the press to investigate the impact of digital technologies on business and markets.
Topics include the business of platforms, competition and artificial intelligence, consumers¿ data, artificial intelligence, privacy, and online entrepreneurial finance.
(The complete and final list of topics will be available on the first day of class.)
Entry Requirements (not applicable to Visiting Students)
|| It is RECOMMENDED that students have passed
Innovation and Entrepreneurship (BUST08015)
||Other requirements|| Business Honours entry; underlying discipline is information systems.
Information for Visiting Students
|Pre-requisites||Visiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Information Systems course at intermediate level. This course cannot be taken alongside BUST08015 Innovation and Entrepreneurship. We will only consider University/College level courses.
|High Demand Course?
Course Delivery Information
|Academic year 2021/22, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Revision Session Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Group project: 50% (including 20% Peer Evaluation)
Individual essay: 50%
||Feedback on the final submission, together with individual marks, will be available on Learn.
Examination marks will be posted on Learn as soon as possible after the Boards of Examiners' meeting.
|No Exam Information
On completion of this course, the student will be able to:
- Identify and critically analyse how digital technologies impacts business-related activities.
- Identify and critically analyse opportunities and risks related to digital technologies.
- Apply the relevant literature to understand and critically analyse real-world cases.
|Students will find the reading list on Learn.|
|Graduate Attributes and Skills
||On completion of this course, students will also have developed or enhanced the following abilities:
1. Working together in a team to deliver a presentation in a tight deadline
2. Identifying and critically evaluating information from relevant sources to carry out independent research
3. Presenting ideas in public
4. Attention to details
|Additional Class Delivery Information
||The course will be delivered in lectures and seminars over Semester 2. Lectures will be built closely around the recommended readings and will be interspersed with examples and case studies. Seminars will be the opportunity to put the theory into practice. Students will be required to read a number of papers and texts prior to the commencement of the course which will be discussed in class.
|Course organiser||Dr Jordana Viotto Da Cruz
|Course secretary||Miss Anne Cunningham
Tel: (0131 6)50 3827