THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2021/2022

Information in the Degree Programme Tables may still be subject to change in response to Covid-19

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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Digital Business (BUST10144)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
Summary"Digital Business" explores the impact of digital technologies on businesses and markets.
Course description This course draws on relevant academic literature and on current debates in the press to investigate the impact of digital technologies on business and markets.
Topics include the business of platforms, competition and artificial intelligence, consumers┬┐ data, artificial intelligence, privacy, and online entrepreneurial finance.

(The complete and final list of topics will be available on the first day of class.)



Entry Requirements (not applicable to Visiting Students)
Pre-requisites It is RECOMMENDED that students have passed Innovation and Entrepreneurship (BUST08015)
Co-requisites
Prohibited Combinations Other requirements Business Honours entry; underlying discipline is information systems.
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Information Systems course at intermediate level. This course cannot be taken alongside BUST08015 Innovation and Entrepreneurship. We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2021/22, Available to all students (SV1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 174 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Group project: 50% (including 20% Peer Evaluation)
Individual essay: 50%
Feedback Feedback on the final submission, together with individual marks, will be available on Learn.

Examination marks will be posted on Learn as soon as possible after the Boards of Examiners' meeting.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Identify and critically analyse how digital technologies impacts business-related activities.
  2. Identify and critically analyse opportunities and risks related to digital technologies.
  3. Apply the relevant literature to understand and critically analyse real-world cases.
Reading List
Students will find the reading list on Learn.
Additional Information
Graduate Attributes and Skills On completion of this course, students will also have developed or enhanced the following abilities:
1. Working together in a team to deliver a presentation in a tight deadline
2. Identifying and critically evaluating information from relevant sources to carry out independent research
3. Presenting ideas in public
4. Attention to details

Additional Class Delivery Information The course will be delivered in lectures and seminars over Semester 2. Lectures will be built closely around the recommended readings and will be interspersed with examples and case studies. Seminars will be the opportunity to put the theory into practice. Students will be required to read a number of papers and texts prior to the commencement of the course which will be discussed in class.
KeywordsNot entered
Contacts
Course organiserDr Jordana Viotto Da Cruz
Tel:
Email: Jordana.Viotto@ed.ac.uk
Course secretaryMiss Anne Cunningham
Tel: (0131 6)50 3827
Email: Anne.Cunningham@ed.ac.uk
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