Postgraduate Course: Design, Entrepreneurship and Innovation (CMSE11398)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 11 (Postgraduate)
||Availability||Not available to visiting students
|Summary||This introduction to entrepreneurship provides an on-line enabled curriculum for students to explore design thinking, entrepreneurship and innovation as a subject of study and as a practice. The course relies on video presentations, interview videos, speaker events, and other audio-visual content and reading materials. As an on-line course, there are no physical lectures, while students will engage in a face-to-face group project. This course teaches some of the generic and transferable skills required to become an entrepreneur and innovator. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and/or running a new venture , as well as being an innovative thinker in a variety of organisational contexts. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel and innovative idea.
Entrepreneurship has become one of the most powerful and influential forces of change in the world, and innovation is the driving power of entrepreneurs. Design thinking is a methodology that isn't limited to designers. Companies like Apple, Coca-Cola, IBM, Starbucks, and Nike are known as the examples of successful design-driven businesses. This course introduces students to the theory and practice of entrepreneurship and innovation. It focuses specifically on how and why some innovations are successfully commercialised, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to the creativity and design thinking.
1. Entrepreneurial Motivation
2. Entrepreneurial Characteristics
3. Contexts of innovation and entrepreneurial activity including social innovation and entrepreneurship
4. Opportunity Recognition;
5. Opportunity Evaluation
6. Entrepreneurial growth and strategies , acquiring Resources
7. Business models
8. Design thinking, creativity and innovation
9. Leadership and entrepreneurial identities
10. What next?; Outcomes and Exits
Student Learning Experience:
This course utilises multiple learning modes, including: independent reading, primary research, video-lectures, group discussion and reflective learning, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every session is essential, as students are expected to be active participants in their own and others learning experience.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| For ECA students only, or by special permission of the School. Please contact the course secretary.
Course Delivery Information
|Academic year 2021/22, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Seminar/Tutorial Hours 20,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||50% coursework (group) - assesses all course Learning Outcomes
50% coursework (individual) - assesses course Learning Outcomes 1, 2
Feedback will be given on a short non-marked written assignment. Students are asked to take in and reflect on formative feedback to improve for the summative assessment
- The group report will be assessed on the quality of documentation, research and evaluative analysis. A video will be assessed on the clarity of the opportunity idea and the value it generates. Videos that demonstrate significant additional creativity will receive a higher mark.
- The final individual essay will be assessed based on the understanding of the key concepts and ideas learnt during the course and critical reflection of the learning throughout the course.
|No Exam Information
On completion of this course, the student will be able to:
- Understand the relationship between innovation, entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth
- Apply critical thinking associated with the application of design thinking, entrepreneurial theory and innovation management models to real world organisations and opportunities.
- Recognise and assess an opportunity in a market space relevant to their programme of study (i.e. design and digital media)
- Communicate critical evaluations of relevant sources of information aided by an effective use of virtual learning environments and other tools
- Take responsibility for own work, communicate well and also, demonstrate interpersonal skills required for networking and negotiations
|Graduate Attributes and Skills
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organisations and opportunities.
Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship and innovation;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a design thinking framework in analysing a new business venture opportunity
||For ECA MSc Design and Digital Media PG students only, or by special permission of the School. Please contact the course secretary.
|Course organiser||Dr Fumi Kitagawa
Tel: (0131 6)50 8068
|Course secretary||Miss Charlotte Brady
Tel: (0131 6)50 8074