Postgraduate Course: Digital Business (CMSE11446)
Course Outline
School | Business School |
College | College of Arts, Humanities and Social Sciences |
Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
SCQF Credits | 15 |
ECTS Credits | 7.5 |
Summary | Discovering, developing and launching new value offerings, attracting new customers, managing key resources and activities, and organizing supply networks happen increasingly through deploying digital technologies. The objective of this course is to provide students with foundational knowledge of the key concepts, frameworks, tools and techniques of digital business and the required skills and understandings of their practical application to enable organizations to manage and organize their activities through information technology. The course explores the approach to organize and manage a range of business activities, starting from developing a new enterprise, to competing in digital platforms, through the use of digital technologies. |
Course description |
Nowadays, the ability to deploy digital technology to support their activities is critical to the survival any kind of organization across a range of industries. The aim of this course is to clarify how organizations exploit digital technologies to conduct their business activities, and with what outcomes. The course will provide students with foundational knowledge of key concepts and frameworks to understand the use of digital technologies in business and an awareness of their practical applications within organizations.
Outline Content
These are some of the topics the course will cover:
Digital technology and new ways of organising firm activities
Digital presence and digital marketing
Online communities/innovation
Digital transformation
Digital platforms
Big tech and competition
Consumers' data and privacy
Student Learning Experience
The course aims to maximise interactivity and learning before assessments. Learning makes sense in the context of your previous experience and ideas, through puzzling about how the content might be relevant to particular issues you are interested in, by cross-referencing with other courses/ reading/ thinking and through actively listening to the ideas of your peers. As such, the course will combine direct teaching in a lecture format with in class case study discussions to encourage interaction and debate.
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Entry Requirements (not applicable to Visiting Students)
Pre-requisites |
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Co-requisites | |
Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Describe and discuss critically the toolbox of theories, framework and methods to examine the use of digital technologies in business activities
- Apply these theories, frameworks and methods to manage the digital technologies in any organizational context
- Debate about relevant theories and cases in groups, reach consensus, and produce a meaningful analysis as a result.
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Reading List
There is no core textbook for this course, instead each session will be supported with a short list of core readings which can be found here: https://eu01.alma.exlibrisgroup.com/leganto/readinglist/lists/28590850910002466 |
Additional Information
Graduate Attributes and Skills |
Knowledge and understanding
Critical understanding of the concepts, frameworks and principles involved in exploring the use of digital technologies in business
Understanding of how digital technologies use, creates and delivers value to organisations
Practice: applied knowledge, skills and understanding
Knowledge, skills and understanding of how to apply these frameworks and tools to support the use of digital technologies in any kind of organisations
Demonstrate flexibility in the application of these tools and techniques depending on the context
Demonstrate originality and creativity in how to introduce digital technologies in organisation to support new processes and activities
Generic cognitive skills
Ability for critical analysis, evaluation and synthesis of new and complex information
Ability to develop solutions in the absence of complete information
Develop original and creative responses to problems
Communication, CIT and numeracy skills
Communicate in a variety of formats (in groups, discussion forums, in reports) demonstrating ability to adapt communication to appropriate format and purpose
Autonomy, accountability and working with others
Take full responsibility for own work
Demonstrate originality in tackling and resolving problems and finding solutions
Understand and reflect on the ethical implications involved in information use
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Keywords | Not entered |
Contacts
Course organiser | Dr Jordana Viotto Da Cruz
Tel:
Email: Jordana.Viotto@ed.ac.uk |
Course secretary | Miss Lauren Millson
Tel: (0131 6)51 3013
Email: Lauren.Millson@ed.ac.uk |
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