Undergraduate Course: Business Research Methods I: Introduction to Data Analysis (BUST08033)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 8 (Year 2 Undergraduate)
||Availability||Available to all students
|Summary||In modern management it is important to be numerate. The objective of this course is to give the student an appreciation and an ability to employ Quantitative Techniques used in Business and Management Research.
All Business Management students require the ability to deal with quantitative material, including the collection, collation and analysis of such data. This course introduces students to the quantitative techniques in business mainly centred on statistical aspects. It also provides them with experience in designing questionnaires and report writing. Guidance will be given using Excel and SPSS.
- Types and Sources of Data
- Samples and Surveys
- Exploratory Data Analysis
- Probability, Estimation and Sampling Distributions
- Hypothesis Testing
- Non-Parametric Hypothesis Testing
Student Learning Experience
The course is delivered through lectures, problem-solving sessions, discussion boards and self-experiential learning. The lectures provide the concepts of the techniques for collection, presentation and analysis of data. The tutorials reinforce the use of the techniques through examples and discussion. The student will gain valuable further understanding and experience through reading the appropriate sections in the suggestion text and through the coursework.
Information for Visiting Students
|Pre-requisites||Visiting students must have at least 1 introductory level Business Studies course at grade B or above for entry to this course. We will only consider University/College level courses.
|High Demand Course?
Course Delivery Information
|Academic year 2022/23, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 30,
Seminar/Tutorial Hours 4,
Supervised Practical/Workshop/Studio Hours 7,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||The assessment for this course is based on Coursework (accounting for 40% of the course result) in the form of an individual report. The examination for BRM I will count for 60%. Resit examination 100%.
||1. Coursework marks will be published via Learn within 15 working days of submission. Coursework feedback will be provided via Learn.
2. Live Q&A sessions with the course organiser each teaching week (to be scheduled on a week-by-week basis)
3. Discussion board will allow students to pose a question which will be answered subsequently.
||Hours & Minutes
|Main Exam Diet S1 (December)||Business Research Methods I: Introduction to Data Analysis||2:00|
|Resit Exam Diet (August)||2:00|
On completion of this course, the student will be able to:
- Describe basic statistical techniques for data collection, presentation and analysis.
- Critically review the collection, presentation and analysis of data.
- Understand and explain how to tackle business problems through the use of statistical techniques.
- Apply statistical techniques to data.
- Discuss the results of the application of statistical techniques to data in written reports and oral presentation.
|The core text for this course is OpenIntro Statistics 4e: https://www.openintro.org/book/os/.|
|Graduate Attributes and Skills
Communication, ICT, and Numeracy Skills:
After completing this course, students should be able to:
- Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
- Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
|Additional Class Delivery Information
||Three lectures in Weeks 1-10;
One Friday Problem Session in Weeks 1-10 optional; Discussion board will retain questions and answers that have been posed.
|Keywords||BRM-1: Data Analysis,Sample and Surveys; Probability; Statistical Tests; Linear Regression
|Course organiser||Dr Nicholas Myers
|Course secretary||Miss Tamara Turford
Tel: (0131 6)50 8074