Undergraduate Course: International Business in Emerging Markets (BUST10018)
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||This course provides students with an appreciation of the additional complexities and challenges for international business in the emerging markets of the world.
It assumes a basic understanding of the processes of internationalisation and the strategies and activities of multinational enterprises in the world economy. Reflecting the diversity of emerging markets, the course covers a wide range of materials relating to the major emerging markets (BRICs) though the major focus is on Asia.
The course is divided into ten sessions on some of the general issues driving foreign direct investment in and from emerging markets, international trade conflicts and export competitiveness and some practical issues strategies of penetrating international markets for firms from emerging economies.
Student Learning Experience
The lecture programme provides an overview of the challenges facing international business in emerging markets and then explores the complexity of business relationships in the more dynamic emerging markets. The lecture programme is supported by suggested reading and recommended websites for further exploration of the issues discussed in class.
Information for Visiting Students
|Pre-requisites||Visiting students must have at least 4 Business/Management courses at grade B or above. This course cannot be taken alongside BUST08008 International Business: Globalisation and Trade 2A. We will only consider University/College level courses.
|High Demand Course?
Course Delivery Information
|Academic year 2022/23, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 20,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
||Final examination (70%), Group Assignment (30%) (max 3000 words) 20% of which will be moderated from peer assessment marks using WebPA.
||Generic feedback on your coursework, together with individual marks, will be available on Learn on TBC. You will also be able to review your individual feedback electronically via Grademark on Learn from the same date.
Your examination marks will be posted on Learn (together with generic feedback and examination statistics) as soon as possible after the Boards of Examiners¿ meeting (normally early-mid June). During the summer months (i.e. mid/end June ¿ end August), you may come into the UG Office (Room 1.11, Business School, 29 Buccleuch Place) to look at your examination scripts. Note that you will not be able to remove any examination scripts from the UG Office as they may be required by the Board of Examiners.
Continuing students will also be given the opportunity to review their examination scripts early in the new academic year in Semester 1 (i.e. in October).
||Hours & Minutes
|Main Exam Diet S2 (April/May)||2:00|
On completion of this course, the student will be able to:
- Understand and discuss critically the main theories and patterns of foreign direct investment and issues that foreign investors have to concern when doing business in emerging markets.
- Discuss analytically the major changes in the world trade system and international business environment and draw implications for emerging economies.
- Explain and discuss critically the specific features of emerging markets and the opportunities and challenges facing indigenous investors in major emerging markets like BRICs (Brazil, Russia, India, China and South Africa).
- Analyse and evaluate appropriate strategies operating in international markets.
- Evaluate foreign investment strategy from the perspective of the foreign investor, and that of the host government of an emerging market.
|Graduate Attributes and Skills
On completion of the course students should:
(a) demonstrate that they can analyse and evaluate appropriate strategies operating in international markets;
(b) demonstrate that they can evaluate foreign investment strategy from the perspective of the foreign investor, and that of the host government of an emerging market;
(c) demonstrate that they can analyse critically the complexity and the dynamics of globalization and draw implications for policy makers and investors.
On completion of the assessed course, students should:
(a) be able to gather data about a hitherto unfamiliar emerging market and its business environment by using the Web;
(b) be able to gather data about an industry and analyse the nature of competitive landscape by using the database;
(b) appreciate some of the complexities of doing business in a business environment in which government institutions and legal and regulatory infrastructure is immature;
(c) be sensitised to the processes involved in global strategy and corporate governance.
|Course organiser||Dr Ling Liu
Tel: (0131 6)51 1429
|Course secretary||Miss Mary Anne Boeff
Tel: (0131 6)50 8072