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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Strategic Management (CMSE10002)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryStrategic management deals with the direction of the business and how its leadership and management may affect its direction.
A key question of strategic management is how an organisation may achieve and sustain competitiveness. Guided by this question, the course introduces strategic management.
Course description The course discusses building blocks of achieving competitive advantage and develops your skills in applying concepts and tools that enable you to identify and analyse strategic challenges and develop strategies. Discussing and applying concepts such as the understanding of strategic management as a social practice and various analytical tools advance your understanding and skills of strategic management in real life. The consideration of today's organisational challenges such as digital transformation, sustainability, and competing demands from different stakeholders will additionally contribute to this.

Outline of the content:

* Strategic Position (e.g. competitive environment, industry)
* Strategic Choice (e.g. strategic options at business and corporate levels)
* Strategy in Action (e.g. development, implementation)

Student Learning Experience:

The course uses a combination of in person lectures, workshops, a practical team project, and tutorials.
Your individual and team learning will be assessed through two activities. The first activity is an academic term paper. Based on acquired knowledge, you work out independently an unanswered question on the topic of the course, develop a systematic answer, discuss new insights, and conclude with practical implications. The second activity is a group project (integrating insights of readings, workshops, and tutorials) to develop an analysis of a strategic challenge.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed:
Prohibited Combinations Other requirements Business Studies Honours entry.
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2022/23, Available to all students (SV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 4, Seminar/Tutorial Hours 23, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 169 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) There are two elements of assessment:
(a) Individual Essay (60%): 2500 words
(b) Group Presentation (40%) (20% of which will be moderated from peer assessment marks using WebPA)

Feedback Individual Essay and Group Presentation feedback, together with individual marks, will be made available via Learn. You will also be able to review your individual feedback electronically via MyGrades on Learn.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand, critically discuss, and apply the tools and concepts of strategic management.
  2. Manage work within teams, and apply theoretical insights to the analysis of a strategic challenge.
  3. Collectively construct and deliver a coherent and focused argument leading to the presentation of strategic options and recommendations.
  4. Specify a theoretical problem as a research question, systematically answer that question, and discuss insights and practical implications of that answer.
Reading List
Set Text

The course relies on a selection of textbook chapters and articles. The core textbook for the course will be made available online before the start of the Course. Details will be given on Learn.

The set text is:

Whittington, R., Angwin, D., Regner, P., Johnson, G., Scholes, K., & Koleva, P. (2019). Exploring strategy: text and cases. Pearson Education.

Additional articles will also be made available on LEARN.

Additional Information
Graduate Attributes and Skills C10: Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.

C5: Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.

C2: Understand oneself and others, through critical reflection, diversity awareness and empathic development, in order to maximise individual and collective resilience, and personal and professional potential.
Additional Class Delivery Information Lectures: 4 x 1 hour (in person, whole class)
Workshops: 8 x 2 hours (in person, small groups, teaching staff)
Tutorials: 7 x 1 hour (in person, TA led)
Course organiserDr Marc Krautzberger
Course secretaryMiss Isla Dalley
Tel: (0131 6)50 3900
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