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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Business Transformation in the Digital Age (EMBA) (CMSE11505)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits10 ECTS Credits5
SummaryDigital technologies greatly impact competition and the way business is done. The route towards digitisation is fraught with great risks and presents the scope for major mistakes, which firms make time after time. On this course you will learn and understand those risks and discover how they are best overcome.
Course description The first part of the course will be devoted to acquire the conceptual and methodological background for understanding digital business transformation. The second part of the course will focus on business opportunities arising from digital technologies, and how to build, and capitalise on, new digital capabilities. By mobilising the latest research in managerial economics, organisation studies and business strategy, the course will provide you with solid frameworks of analysis. The course will engage you through an evidence-based approach, building on research published in Strategic Management Journal, Harvard Business Review, Administrative Science Quarterly and other leading management journals. Furthermore, you will work on numerous up-to-date examples, case studies and exercises that cover different topics. This work will not only encourage you to build bridges between theoretical frameworks and the contemporary world of business, but also encourage you to make parallels with your own business experience.

During the course, you will design solutions to some of the greatest challenges associated with digital business transformation, based on guest presentations by managers who have been driving, or are currently implementing, the digital transformation of their business. Equipped with the knowledge and experience acquired during the first and second parts of the course, you will propose an analysis of the risks and opportunities, and deliver recommendations as how difficulties can be overcome.

By the end of the course, you will be aware of important concepts and theoretical frameworks that are relevant for managers and firms seeking to embrace digital transformation successfully.

The course adopts a flipped classroom method, which means that students are expected to prepare the material before each lecture. Lectures will be devoted to the discussions of the main concepts, frameworks, exercises and application to real-world cases. The number of slides will be kept to a minimum, as the lecture will develop along with the discussions taking place in the classroom. Notes are taken 'live' during the discussions, and inputs emerge from the discussions themselves. Therefore, students will take an active role in the way the course unfolds, not only through their preparation of each session, but also through their active participation. The capacity to use the acquired conceptual frameworks in a managerially relevant way will be evidenced through the writing of a report, based on guest presentations by business leaders. The knowledge and understanding of the content of the course will be assessed through a short test, in the form of a multiple choice questionnaire, at the end of the course.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements Available for EMBA students only.
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Work with knowledge that covers most areas of the course, including their boundaries, terminologies and conventions.
  2. Demonstrate a critical awareness of current issues related to digital business transformation.
  3. Use a range of specialised skills, techniques, practices and/or materials that are at the forefront of, or informed by forefront developments.
  4. Develop original and creative responses to problems and issues.
  5. Deal with complex issues and make informed judgements in situations in the absence of complete or consistent data/information
Reading List
A reading list will be published nearer the time. It is regularly updated to reflect new developments.
Additional Information
Graduate Attributes and Skills The course will provide the following attributes and skills:
In Communication:
- Verbal communication and presentation
- Written communication
In personal and Intellectual Autonomy:
- Creativity
- Decision-making
In Personal Effectiveness
- Planning and organising
- Assertiveness
In Research and Enquiry
- Problem-solving
- Analytical thinking
- Knowledge integration and application
KeywordsNot entered
Course organiserDr Corentin Curchod
Course secretaryMrs Angela Muir
Tel: (0131 6)51 3854
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