Postgraduate Course: Global Creative Industries (CMSE11531)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | Creative industries are an increasingly important area of business both for their cultural and economic value to society. These industries are also facing grand challenges posed by new technologies and sustainability needs. The course examines creative industries as cultural production systems by drawing on a variety of disciplines (economics, sociology, strategic management) and using specific cases to understand their articulated dynamics in increasingly globalized markets. |
| Course description |
What does a movie metropolis in China have in common with a digital painting traded as NFT? How different are the market strategies of a 5000-employee cirque and a card game played by 35 million people? Why is a Banksy's sliced-up work more valuable than the original? What is the best ticketing strategy for a theater performance staged in the metaverse?
Exploring answers to these and other questions, the course aims to introduce you to the basic dimensions that characterize creative and cultural industries in our contemporary world. Drawing on notions from scholarly research and on real-life cases and media accounts, we will discuss how value is created and organized; who are the actors common to all creative industries; how new technologies are reshaping creative ecosystems, opening possibilities and posing constraints; and what sustainability concerns are becoming more urgent in the post-Covid era.
The course draws on a diverse set of disciplines such as economics, strategy, sociology, and the arts, calling for a critical approach to the topic.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2022/23, Available to all students (SV1)
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Quota: 50 |
| Course Start |
Block 3 (Sem 2) |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 10,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
88 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
40% coursework (individual) - assesses course Learning Outcomes 1, 2, 3
60% coursework (group) - assesses all course Learning Outcomes |
| Feedback |
Formative: Ongoing advice and mentoring on Case Study development. Feedback on non-assessed presentation to the class.
Summative: Feedback will be provided on the assessment. The group and the individual assessment are largely based on the same applied work (research to prepare the Case Study).
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| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Acquire knowledge of the key concepts and theoretical frameworks for analysing creative industries and of how temporal, locational and technological patterns may influence these concepts and frameworks.
- Apply concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices.
- Demonstrate and improve effective communication skills: engaging audiences, articulating core arguments, presenting the results of elaborate analysis, and persuasively offering thought-provoking insights into emerging issues.
- Demonstrate capacity to work effectively with others; contributing as needed, engaging in appropriate roles, coping with issues and coordinating activities.
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Reading List
Becker, H. (1982). Art Worlds. Berkeley, CA: University of California Press.
Jones, C., Lorenzen, M. and Sapsed, J. (2015). The Oxford Handbook of Creative Industries. Oxford: United Kingdom.
Caves, R.E. (2000). Creative Industries: Contracts between art and commerce. Cambridge. MA: Harvard University Books.
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Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
Practice: Applied Knowledge, Skills and Understanding
After completing this course, students should be able to:
Apply creative, innovative, entrepreneurial, sustainable and responsible business solutions to address social, economic and environmental global challenges.
Work with a variety of organisations, their stakeholders, and the communities they serve -learning from them, and aiding them to achieve responsible, sustainable and enterprising solutions to complex problems.
Cognitive Skills
After completing this course, students should be able to:
Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.
Understand how to manage and sustain successful individual and group relationships in order to achieve positive and responsible outcomes, in a range of virtual and face-to-face environments.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
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| Keywords | Not entered |
Contacts
| Course organiser | Dr Giovanni Formilan
Tel:
Email: Giovanni.Formilan@ed.ac.uk |
Course secretary | Miss Lindsay Hunter
Tel: (0131 6)50 3823
Email: Lindsay.L.Hunter@ed.ac.uk |
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