Postgraduate Course: Digital Business: Competing in the Age of Platforms (CMSE11536)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The objective of this course is to explore how platforms differ from traditional businesses and how their strategies affect their ecosystem. |
| Course description |
The development of digital technologies boosted the emergence of digital platforms and businesses that depend on them. The objective of this course is to explore how platforms differ from traditional businesses and how their strategies affect their ecosystem.
Outline:
- Key characteristics of digital platforms
- How platform strategies affect their complementors and their ecosystem
- Platforms and complementors strategies
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
|
| Academic year 2022/23, Available to all students (SV1)
|
Quota: None |
| Course Start |
Block 4 (Sem 2) |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 5,
Seminar/Tutorial Hours 5,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
88 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
100% coursework (individual) - assesses all course Learning Outcomes |
| Feedback |
Formative: Students will have the opportunity to submit a draft of their essay, which will then be anonymously reviewed by another student. The reviewer will provide comments (also anonymous) on the strengths of the piece and at one or two main aspects in which the piece can improve. With this material in hand, the course organiser will prepare a session highlighting the main aspects that were raised in terms of strengths and points to be improved, and discuss how students can improve their work.
Sumatvie: Summative feedback will be provided on the assessment. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Describe and discuss critically the toolbox of theories, framework and methods to examine the use of digital technologies in business activities
- Apply these theories, frameworks and methods to manage the digital technologies in any organizational context
- Debate about relevant theories and cases and produce a meaningful analysis as a result
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Reading List
| There is no core textbook for this course, instead each session will be supported with a short list of core readings. |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
Cognitive Skills
After completing this course, students should be able to:
Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
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| Keywords | Not entered |
Contacts
| Course organiser | Dr Jordana Viotto Da Cruz
Tel:
Email: Jordana.Viotto@ed.ac.uk |
Course secretary | Ms Emily Davis
Tel: (0131 6)51 7112
Email: Emily.Davis@ed.ac.uk |
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