Undergraduate Course: Graphic Design 1A: Introduction to Graphic Design (DESI08104)
|School||Edinburgh College of Art
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 8 (Year 2 Undergraduate)
||Availability||Not available to visiting students
|Summary||What is Graphic Design?
A core element of graphic design is the arrangement of graphic elements, in 2D, 3D or virtual formats. This course introduces this principle over a series of project-led exercises. Students will be guided by their instincts and personalities in their first productive encounter with Graphic Design.
This course introduces the students to concept of the graphic designer as an observer, thinker and visual translator. It will introduce graphic design as a medium of dialogue and visual translation.
Students will work individually, exploring creative research methods that will inspire and trigger their curiosity, derived from everyday objects, materials and events. This research will form the content from which they will respond to a series of short set project briefs. Each task will ask students to communicate a message stemming from a combination of objects, using a spectrum of graphic design formats, for example: a poster, a protest banner, a short film, a way-finding system, etc. Each project will culminate with a presentation of students work for formative feedback/feed-forward.
This course will comprise multiple projects, leading to a final, summatively assessed submission of preliminary work (approx. 1-2 sketchbooks); final resolved piece(s) (approx. 3-5); and a presentation both verbal and digital. This course encourages students to, first of all enjoy the design process, to think freely and instinctively, make random or considered associations, to experiment with form, function and meaning all of this to be filtered through a range of visual graphic formats. Each project will last between one and two weeks.
The course structure is presented as follows:
Wks 1-5 - Theory and Practice of Graphic Design
Observation: Looking and Seeing
Wks 6 - Mid-Course Formative Review and Feedback
Practical Projects in Graphic Design:
Presentation of Work
Wk 11-End of Course Summative Assessment and Feedback
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| If this course is Core to your programme, you will automatically be enrolled. For all other students, including Design students, the course is open on a first come, first served basis until the course is full. This course may have limited availability for non-Design students. Please contact the Course Organiser if you wish to enrol.
|Additional Costs|| £50 for:
Studio Costs; Basic Graphic Materials: Pens Pencils, cutting tools, paper, ruler, sketchbooks, Portable USB Stick
Printing Costs; Print Workshop Materials (depending on specific project)
Course Delivery Information
|Academic year 2022/23, Not available to visiting students (SS1)
|Learning and Teaching activities (Further Info)
Lecture Hours 3,
Seminar/Tutorial Hours 5,
Supervised Practical/Workshop/Studio Hours 32,
External Visit Hours 3,
Online Activities 3,
Feedback/Feedforward Hours 15,
Formative Assessment Hours 0.5,
Summative Assessment Hours 0.5,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
Mid-way through the Course, students will submit 250-word self-reflection statement.
At the end of the Course students will submit a multi-page assessment document (pdf format). This assessment document will comprise 100% of the final course summative grade and will contain:
Development of sketch and workbooks showing all experimentation.
Evidence and documentation of field visits, skills and technical workshops.
Presentation of graphic design solutions.
Worksheets or sketchbooks which show evidence of workshop experience, documentation of research themes, evaluation and critical analysis, illustrating their approach to the design process.
A 250-word self-reflection statement
Summative assessment document is assessed against all three course Learning Outcomes. Each Learning Outcome is equally weighted, and therefore comprises 33.33% of overall final course grade.
Mid-way through the Course students will be given verbal feedback during individual tutorials.
At the end of the Course students will be given written feedback plus summative grades.
|No Exam Information
On completion of this course, the student will be able to:
- Respond creatively to graphic design project briefs through research and design development.
- Experiment with a range of graphic design formats for an intended audience.
- Translate ideas into visual form to communicate key graphic design concepts.
|Fletcher, A. (2001) The art of looking sideways. New York: Phaidon Press.|
Bastian, H. (2002) Andy Warhol, retrospective. Tate Gallery Pubn.
de Bono, E. (2009) Lateral thinking a textbook of creativity. London: Penguin Group UK.
Munari, B. and Caleffi, I. B. (2004) Bruno Munari: Drawing A tree (about the workshop series). 5th edition. United States: Edizioni Corraini.
Archiv, B. and Droste, M. (1998) Bauhaus. Germany: Benedikt Taschen Verlag.
Berger, J. (2009) Ways of seeing. London: Penguin Group UK.
Wilcox, D. (2014) Variations on Normal. London: Square Peg
|Graduate Attributes and Skills
||Thinking making free associations and connections
Versatility develop a multi-disciplinary approach to Graphic Design and beyond
Pitching talking about ideas confidently and clearly
|Course organiser||Ms Mary Asiedu
Tel: 0131 221 6110
|Course secretary||Mr Hugh Black
Tel: (0131 6)51 5926