THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2022/2023

Timetable information in the Course Catalogue may be subject to change.

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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Animation 3C: Disseminated Animation (DESI10097)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThe intention of this course is to develop students' understanding of the mechanisms for interacting with an audience, and to enable them to plan, organise and run events such as screenings exhibitions and festivals in established and conventional venues as well as to develop screening opportunities in more unexpected locations.
Course description This animation course is concerned with the public display of student work, both completed films as well as ancillary development work. It introduces students to some of the pressures and strictures that they may encounter while preparing their graduating exhibitions, and helps develop the confidence, skills and understanding necessary to acquire and grow audiences for their work when they leave ECA.

The course will cover:

Planning an event/exhibition/screening
Fund raising & sponsorship
Promotion
Workshops on film safety requirements for broadcast and exhibition
Technical workshops on format requirements and colour calibration for broadcast and exhibition
Film classification systems
Selection, curation and programming
Protecting your IP, and working with the IP of others
History of public screenings and film festivals
After the show is over, archival and documentation

Potential projects for this course could, for example, centre around the production of two complementary exhibition/screening events that the whole year group of animation students will plan and implement. As a group, students would be required to plan and stage a screening/exhibition/event that takes advantage of physical venues in Edinburgh. The objective is to attract an audience to that venue and to promote the work of the students in an appropriately professional manner. In parallel, students will also be required to plan and run an online exhibition of their work, the objective here being to reach an audience beyond the local. Students will be required to collaborate on plans for these events, but will be expected to identify and allocate roles and tasks for the implementation of these plans. Individual students will document within design journals their individual contributions towards the group endeavour, and maintain a self-reflective commentary upon those contributions.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements This course is only available to students on a Degree Programme in the School of Design
Additional Costs Cost of venue/s will be dependent upon which venue/s chosen by students, but should be covered by fundraising activities as part of the course.
Information for Visiting Students
Pre-requisitesOnly available to visiting students in the Design School
High Demand Course? Yes
Course Delivery Information
Academic year 2022/23, Available to all students (SV1) Quota:  9
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 5, Seminar/Tutorial Hours 4, Supervised Practical/Workshop/Studio Hours 20, Fieldwork Hours 10, Feedback/Feedforward Hours 1, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 154 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 100% Coursework, comprising:

33.3% Group Project Plan: demonstrated through group project plan/s and documentation, individual task identification, project pitch, project schedule, marketing and promotional material

33.3% Individual Tasks: demonstrated through online design journal, 750 - 1000 words of reflection and supporting illustrations)

33.3% Event Implementation: demonstrated through exhibition/screening attended by programme staff)

Formative assessment at midpoint of course, summative assessment at endpoint of course.

Relationship between Assessment and Learning Outcomes:

LO1 assesses Group Project Plan
LO2 assesses Individual Tasks
LO3 assesses Event Implementation

All Learning Outcomes weighted equally.
Feedback 1. Documentation of individual feedback and indicative grades via VLE for formative assessment at the midpoint of course on presentation of group plan;

2. Documentation of individual feedback and final grades via VLE for summative assessment at the end of course;

3. Self-evaluation is also carried out by student at formative and summative submission points and hosted on VLE
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. COLLABORATE: Demonstrate the ability to work with other animators towards the resolution of a shared goal.
  2. PROMOTE: Demonstrate the ability to inform potential audiences about your work.
  3. DISSEMINATE: Demonstrate the ability to successfully run a professionally organised and imaginatively conceived animation event with demonstrable potential to attract relevant audiences for your work.
Reading List
Hing-Yuk Wong, C. Film Festivals: Culture, People and Power on the Global Screen Rutgers University Press (2011)

Bosma, P. Film Programming: Curating for Cinemas, Festivals, Archives (Short Cuts) Columbia University Press (2015)

Conway, D. G. The Event Manager's Bible: 3rd edition: The Complete Guide to Planning and Organising a Voluntary or Public Event How To Books (2009)
Additional Information
Graduate Attributes and Skills Organisation, collaboration, problem solving, self-reflection, promotion and publicity, communication, fund raising
KeywordsAnimation,Film,Festivals,Exhibition,Public engagement
Contacts
Course organiserMr Jared Taylor
Tel: (0131 6)51 5964
Email: jared.taylor@ed.ac.uk
Course secretaryMr Hugh Black
Tel: (0131 6)51 5926
Email: hugh.black@ed.ac.uk
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