Undergraduate Course: Graphic Design 3B: 48-Hour Survival Guide (DESI10121)
|School||Edinburgh College of Art
||College||College of Arts, Humanities and Social Sciences
|Credit level (Normal year taken)||SCQF Level 10 (Year 3 Undergraduate)
||Availability||Available to all students
|Summary||Students will develop a rigorous first-hand understanding of ethnographic research techniques and utilize these methods to offer a dynamic and original alternative to existing library or internet research. This course provides students with a rich and varied approach to ethnographic design research techniques in preparation for a career path in Design. Exploring these research skills allows students to originate and develop new approaches to information-gathering, analysis and reflection. This will allow the students to create a significant body of research and to understand prototyping as part of that exploratory process.
Over the semester students will make an alternative guide and map to a new experience or place. The focus of the research should be somewhere safe they have never been before or somewhere they do not feel familiar with. Their job in the first instance is to explore this place/space and document the experience for 48 hours.¿
This process must begin with a rigorous research proposal which outlines the intended area of research focus and rationale for this choice as well as a thorough plan of information gathering and approaches. At this point any interviews and permissions should be arranged if relevant.¿
Students should explore, experience and document their time in their chosen location. Everything they generate should be back-to-basics (absolutely no laptops, mobile phones, other technologies or traditional cameras), guerrilla-style documentation, sketchbook process and interviews: they can make use of polaroid, collage, found materials, copy shops, drawings, paintings, sketchbook but no digital technology other than sound recording equipment. The course is designed to support a breadth of outcomes responding to mainly outward facing investigation and as such first-hand research is a necessity in order to facilitate original thinking.
Entry Requirements (not applicable to Visiting Students)
||Other requirements|| This course is only available to students on a Degree Programme in the School of Design
Information for Visiting Students
|Pre-requisites||Only available to visiting students in the Design School
|High Demand Course?
Course Delivery Information
|Academic year 2022/23, Available to all students (SV1)
|Learning and Teaching activities (Further Info)
Lecture Hours 2,
Seminar/Tutorial Hours 4,
Supervised Practical/Workshop/Studio Hours 22,
Fieldwork Hours 30,
Feedback/Feedforward Hours 4,
Formative Assessment Hours 1,
Summative Assessment Hours 1,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
|Assessment (Further Info)
|Additional Information (Assessment)
Client proposal document which details the place and expected approach within a professional context 500 word minimum).
A Pecha Kucha 20 slide x 20 second presentation of the initial 48hour research experience.
Sketch book development initial research (10 page minimum).
At the end of the Course you will hand in the following 3 elements:
The 48 hour guide / artefact.
A Pecha Kucha 20 slide x 20 second presentation - reflective summary of full ethnographic process.
Sketch book - documentation and development of all research (25 page minimum).
Week 4 you will submit :
Client proposal document,
A Pecha Kucha,
You will be given verbal feedback plus indicative grades in writing within a 15 day turnaround.
At the end of the Course you will be given written feedback plus summative grades.
|No Exam Information
On completion of this course, the student will be able to:
- Employ a variety of ethnographic research techniques
- Develop prototyping as part of research.
- Communicate original research, analysis and initiatives in a range of well-structured, coherent and creative formats.
|O¿Rourke, K. Walking and Mapping: Artists as Cartographers|
Harman, K. You are Here: personal geographies and other maps of the imagination
Kaye, N. Site-specific art: performance, place, and documentation
I Noble, I and Bestley, R. Visual Research: An Introduction to Research Methods in Graphic Design
|Graduate Attributes and Skills
||Understand the value of first-hand observation; analysis and field work documentation.
Gain new knowledge and opportunities.
Exercise autonomy and initiative in professional/equivalent activities.
|Keywords||Ethnographic Research,Design Process,Experiential Design,Prototyping,Graphic Design
|Course organiser||Mr Mike Inglis
Tel: (0131 6)51 5720
|Course secretary||Mr Hugh Black
Tel: (0131 6)51 5926