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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Global Creative Industries: The art of business and the business of art (BUST10140)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryCreative industries are an increasingly important area of business both for their cultural and economic value to society. The course examines creative industries as cultural production systems by drawing on a variety of disciplines (economics, sociology, strategic management) and by utilising specific cases to understand their historical, cultural, structural and competitive dynamics. This course is available to both 3rd and 4th year students and focuses on organisational strategies and market systems for dealing with uncertainty and complex cultural products.
Course description What do Spotify and the British Museum have in common? What processes led to the creation of molecular gastronomy and to the success of Cirque Du Soleil? Who can claim rights over a Banksy's work, given the anonymity of the artist? Exploring answers to these and other questions, the course aims to introduce students to the basic dimensions that constitute a creative industry. The course is organized around key roles and concepts in cultural production systems. Creative industries may be purpose-driven, expressing ideas, identities, aesthetics and culture; they may be profit-driven, seeking commercial success and competitive advantage. Most of the time, they pursue both aims, in various combinations. Creative industries include large global corporations, public entities, entrepreneurial firms and individual creators. They may serve local markets, export their services or products, or link producers and consumers. They involve different actors and possess distinctive properties. We will draw on three sources of knowledge: 1) theoretical frameworks and research findings from sociology, economics, and strategy; 2) cases and media accounts of specific organisations, and 3) guest speakers. We will discuss how value is created, organised, defined and protected; who are the actors involved in different creative industries; how creativity, innovation and change are made possible and sustainable; how knowledge from creative industries can be transferred to other business settings.

The course is client-based: individually and in teams, you will work on a real problem faced by a cultural organisation based in Edinburgh, and develop strategic recommendations to address their issues. The consulting challenge will require intense group work, high-quality output, and frequent engagement with the client and the lecturer.

In the first part of the course, as individuals, you will prepare an analytical overview of the client organisation applying sociological and economic frameworks. Your analysis will be presented as a slide deck, which will weight 35% on the individual final mark.

In the second part of the course, as a team, you will analyse the challenges presented to you by the client organisation and develop solid and well-informed strategies for addressing these challenges. As a team, you will seek sources of information, analyse data, and present your analysis to the client. The lecturer and client organisation will provide feedback on the presentation, to be carefully considered in the writing and refinement of the final report.

Final reports will be submitted to the lecturer for assessment and feedback (65% of the final mark, 20% of which is moderated through WebPA). Reports that meet a mark of 60 or above will be sent to the client by the lecturer. The client will provide a summary feedback on each team¿s report. The goal is to deliver a high-quality report to the client: content, design, and structure are expected to be in line with industry standards.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements Honours entry.
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  48
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 172 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 35% coursework (individual): Slide deck - assesses learning outcome 1
65% coursework (group): Consultancy report incl 20% peer assessment adjustment - assesses all learning outcomes

Feedback Feedback will be provided on the assessment within agreed deadlines.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Acquire knowledge of the key concepts and theoretical frameworks for analysing creative industries and how temporal and locational patterns may influence these concepts and frameworks.
  2. Apply concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices.
  3. Demonstrate and improve effective communication skills: engaging audiences, articulating core arguments, presenting the results of elaborate analysis, and persuasively offering strategies and solutions to emerging issues.
  4. Demonstrate capacity to work effectively with others; contributing as needed, engaging in appropriate roles, coping with issues and coordinating activities.
Reading List
Essential text:
- Becker, H. (1982). Art Worlds. Berkeley, CA: University of California Press.
- Caves, R.E. (2000). Creative Industries: Contracts between art and commerce. Cambridge. MA: Harvard University Books.

Recommended texts:
- Jones, C., Lorenzen, M. and Sapsed, J. (2015). The Oxford Handbook of Creative Industries. Oxford: United Kingdom. (Chapters 1, 7, 10)

Recommended texts on Data Visualization:
- McCandless, D. (2009). Information is beautiful. London: Collins.
- Few, S. (2006). Information dashboard design: The effective visual communication of data. Sebastopol, California: O'Reilly.

Case Studies and Reading Lists (articles available online) to be announced.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding:
After completing this course, students should be able to:
- Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines;
comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
- Identify, define and analyse theoretical and applied business and management problems, and develop
approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.

Practice: Applied Knowledge, Skills and Understanding
After completing this course, students should be able to:
- Work with a variety of organisations, their stakeholders, and the communities they serve - learning from them, and aiding them to achieve responsible, sustainable and enterprising solutions to complex problems.

Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
- Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
- Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.

Autonomy, Accountability and Working with Others
After completing this course, students should be able to:
- Act with integrity, honesty and trust in all business stakeholder relationships, and apply ethical reasoning to effective decision making, problem solving and change management.
KeywordsCreative industries; strategy; cultural institutions; cultural production
Course organiserProf Candace Jones
Tel: (0131 6)51 3858
Course secretaryMs Heather Ferguson
Tel: (0131 6)50 8074
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