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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Strategic Management (CMSE10002)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryStrategic management deals with the direction of the business and how its leadership and management may affect its direction. A key question of strategic management is how an organisation may achieve and sustain competitiveness. Guided by this question, the course introduces strategic management.
Course description The course discusses building blocks of achieving competitive advantage and develops your skills in applying concepts and tools that enable you to identify and analyse strategic challenges and develop strategies. Discussing and applying concepts such as the understanding of strategic management as a social practice and various analytical tools advance your understanding and skills of strategic management in real life. The consideration of today's organisational challenges such as digital transformation, sustainability, and competing demands from different stakeholders will additionally contribute to this.

- Strategic Position (e.g., competitive environment, industry)
- Strategic Choice (e.g., strategic options at business and corporate levels)
- Strategy in Action (e.g., development, implementation)

Student Learning Experience:
The course uses a combination of in person lectures, seminars, and a practical team project. Your individual and team learning will be assessed through two activities. The first activity is a timed case study The second activity is a group project to develop an analysis of a strategic challenge and recommend a strategy. The presentation of the recommendation will be assessed.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements Business Studies Honours entry.
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 4, Seminar/Tutorial Hours 23, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 169 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 40% coursework (group presentation incl. 20% peer assessment) - assesses learning outcomes 1, 2, 3, and 4
60% coursework (individual case study analysis) - assesses learning outcomes 1 and 2
Feedback Feedback will be provided on the assessment within agreed deadlines.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand basics and important aspects of strategic management.
  2. Critically discuss and apply the tools and concepts of strategic management.
  3. Manage work within teams and apply theoretical insights to the analysis of a strategic challenge and the development of a strategy.
  4. Collectively construct and deliver a coherent and focused argument leading to the presentation of strategic options and recommendations.
Reading List
Set Text
The course relies on a selection of textbook chapters and articles. The core textbook for the course will be made available online before the start of the Course. Details will be given on Learn. The set text is:

Whittington, R., Angwin, D., Regner, P., Johnson, G., Scholes, K., & Koleva, P. (2019). Exploring strategy: text and cases. Pearson Education.

Additional articles will also be made available on LEARN.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding
After completing this course, students should be able to
- Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.

Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
- Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.

Autonomy, Accountability and Working with Others
After completing this course, students should be able to:
- Understand oneself and others, through critical reflection, diversity awareness and empathic development, in order to maximise individual and collective resilience, and personal and professional potential.
Additional Class Delivery Information Lectures: 8 x 1 hour and 1 x 2 hour guest lecture (in person, whole class)

Seminars: 7 x 2 hour case study seminars (in person, small group, teaching staff, link to team project) and 1 x 2 hour Q&A Group Project with Practitioners
Course organiserDr Marc Krautzberger
Course secretaryMr Ewan Henderson
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