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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Innovation-driven Entrepreneurship (20 credits) (CMSE11201)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis introduction to entrepreneurship provides a on-line enabled curriculum for students to explore entrepreneurship and innovation as a subject of study and as a practice. The course relies on multiple teaching methods including short lecture video presentations, interviews with individuals with a variety of venture experiences, , and other audio-vidual content and reading materials. As an on-line course, there are no physical lectures, while students will be engaged in a face-to-face group project with a component of making a creative presentation.
This course teaches some of the generic and transferable skills required to become an entrepreneur andraises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running a new venture. More broadly, the course encourages students to be an innovative thinker in a variety of organisational contexts. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea and/or technology both for commercial and social purposes.
Course description Entrepreneurship has become one of the most powerful and influential forces of change in the world. Technological innovation driven by scientific research has led to radical social and economic changes. Companies like Apple, Facebook, Genentech, and Cisco, all derive their success in part due to the innovative application of novel technology. However, advanced technology alone is not sufficient to guarantee either user adoption or commercial success. Many ideas and technologies are abandoned or ignored despite presenting apparently significant advantages over incumbent systems.
This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialised, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to science-driven innovation, which may be relevant to your programmes of study.

Student Learning Experience
This course utilises multiple learning modes, including: independent reading, primary research, video-lectures, group discussion and reflective learning, case studies, and exposure to practice. Students who participate in and engage with every mode of study are most likely to gain the most learning from the course. Preparation for the group project is essential, as students are expected to be active participants in their own and others' learning experience.

1. Entrepreneurial motivation
2. Entrepreneurial characteristics
3. Contexts of entrepreneurial activity including social entrepreneurship
4. Opportunity discovery
5. Opportunity evaluation
6. Acquiring resources
7. Business models
8. Entrepreneurial growth and strategies
9. Entrepreneurial leadership, identities
10. Exits and outcomes
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Recognise and critically assess an opportunity in a market (and/or social) space relevant to their programme of study
  2. Critically analyse and consider different business situations where innovative and entrepreneurial opportunities are present or possible
  3. Research a business start-up opportunity and marketplace to evaluate the attractiveness and/or feasibility of an opportunity
  4. Communicate and demonstrate interpersonal skills and reflect on the group work
  5. Understand, apply and reflect on the course concepts in the contexts of innovation, and venture creation and development
Reading List
Reading List
Course readings include textbooks, selections from textbooks, and selected articles. Printed and electronic copies of the textbooks are available for loan from the University Library. Parts of the key textbooks are made available via Resource Lists on Learn Hub site. For your full learning experiences, students are recommended to purchase the essential textbooks, either individually, or share a copy with your project group (to save money). Hard copies of the books are available for purchase at Blackwells bookshop on South Bridge. Some of the books are also available electronically via Kindle. Access to articles and other readings will be made available via Hub website.

Resource List:
Additional Information
Graduate Attributes and Skills Cognitive Skills:
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organizations and opportunities.

Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a theoretical framework in analysing a new business venture opportunity
Additional Class Delivery Information This course is delivered on-line.

This course utilises multiple learning modes, including: independent reading, primary research, lecture, group discussion, case studies, and exposure to practice.
Course organiserDr Fumi Kitagawa
Course secretaryMiss Carrie Innes
Tel: (0131 6)51 3757
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