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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Business Statistics (CMSE11206)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits15 ECTS Credits7.5
SummaryThis course introduces students to principles of business statistics and aspects of decision-making. It examines aspects of business and marketing with regards to fundamentals of statistical analysis.
Course description The aim of the course is to help students develop an understanding of the core quantitative techniques from statistics. A particular emphasis is placed on developing the ability to interpret the numerical information that forms the basis of decision-making in business. Most of the examples are drawn from a variety of business applications.

This course introduces core business statistics and fundamental aspects of decision-making. It examines aspects of business and marketing with regards to principles of statistical analysis. Students will be provided with the theoretical concepts, tools and methods of statistics as well as the opportunity to work through example problems.

- Descriptive and summary statistics
- Probability, sampling
- Statistical inference
- Hypothesis formulation and testing
- Correlation and regression
- Multivariate analysis
- Non-parametric techniques

Student Learning Experience:
Students will have to read the textbooks stated below in the Required Texts section. Weekly lectures will explore the key concepts of business statistics. During lectures students will be asked to be active, and to raise any issues that present difficulties. Example problems will be distributed after the lecture.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites Students MUST also take: Marketing Research (CMSE11119)
Prohibited Combinations Other requirements None
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Describe and discuss the key terminology, concepts tools and techniques used in business statistical analysis.
  2. Critically evaluate the underlying assumptions of analysis tools.
  3. Understand and critically discuss the issues surrounding sampling and significance.
  4. Discuss critically the uses and limitations of statistical analysis.
  5. Solve a range of problems using the techniques covered.
Reading List
Core text:
Anderson/Sweeney/Williams/Camm/Cochran/Freeman/Shoesmith. Statistics for Business and Economics. Cengage Learning; 2020.

Michael Barrow. Statistics for Economics, Accounting and Business Studies. Sixth edition.. Pearson; 2013.

Naresh K. Malhotra. Marketing Research: an Applied Approach. Fourth edition.. (David F. Birks, Peter Wills 1949-, eds.). Harlow, England: Pearson; 2012.

Advanced reading (beyond the scope of the course):
- Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. (2014) Multivariate data analysis..Harlow, Essex : Pearson
- Tabachnick, B.G. , Fidell, L.S. (2014) Using multivariate statistics. Harlow, Essex: Pearson.
Additional Information
Graduate Attributes and Skills Autonomy, Accountability and Working with Others

After completing this course, students should be able to:

Act with integrity, honesty and trust in all business stakeholder relationships, and apply ethical reasoning to effective decision making, problem solving and change management.

Understand oneself and others, through critical reflection, diversity awareness and empathic development, in order to maximise individual and collective resilience, and personal and professional potential.

Communication, ICT, and Numeracy Skills

After completing this course, students should be able to:

Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.

Knowledge and Understanding

After completing this course, students should be able to:

Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.

Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
KeywordsNot entered
Course organiserDr Zexun Chen
Tel: (0131 6)50 8074
Course secretaryMr Sean Reddie
Tel: (0131 6)50 8074
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