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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Product Design 1A: Fundamentals (DESI08083)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 8 (Year 1 Undergraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis course explores 2D (sketching) and 3D (model making) visualisation and the communication tools that designers employ to translate their design concepts to themselves and to the larger networks of disciplines involved in the design process i.e. engineers, clients, manufacturers and the public. In order to do this effectively, different drawing, making and communication skills are required. The aim for this course is to provide the means to explore and discover methods that clearly portrays your individual voice within Product Design.
Course description This course introduces students to fundamental knowledge and skills relevant to the practice of making, visualization and communication of contemporary product design.

Design is viewed as an on-going process involving research, reflection, imagination, development, materialisation and communication.

Students will undertake a series of studies that introduce the fundamentals of product design such as perspective, volume, scale, observation and visual/verbal communication. Students will work on a series of design exercises and projects, which will explore skills associated to product design. This will be documented through a sketchbook, series of models, and an online studio blog.
The course will be underpinned through the translation and exploration of two-dimensional sketches into three-dimensional form.

Exercises are supplemented by a series of lectures on practical and theoretical issues associated with the design process.

Course Aims

This course will:

1. Introduce students to the fundamental principles of 2D visualisation methods in product design.
2. Introduce students to the fundamental practices of 3D material production methods in product design.
3. Introduce students to the fundamental principles of presentation and communication skills in product design.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements If this course is Core to your programme, you will automatically be enrolled. For all other students, including Design students, the course is open on a first come, first served basis until the course is full. This course may have limited availability for non-Design students. Please contact the Course Organiser if you wish to enrol.
Additional Costs Material costs will include blue foam modelling material, MDF, plaster and Thermo plastic for Vac forming. The combined cost will be £25 Est
Course Delivery Information
Academic year 2023/24, Not available to visiting students (SS1) Quota:  20
Course Start Semester 1
Course Start Date 18/09/2023
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 5, Seminar/Tutorial Hours 8, Supervised Practical/Workshop/Studio Hours 20, Online Activities 11, Feedback/Feedforward Hours 1, Formative Assessment Hours 0.5, Summative Assessment Hours 0.5, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 150 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Feedback Formative feedback will be provided verbally following mid-semester presentation, and written feedback is provided following online submission of work to date.

Summative feedback will be provided individually following assessment of the online submission of your PDF portfolio.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate ability to explore a range of 2D visualization methods associated with product design.
  2. Demonstrate understanding with the key processes and techniques associated to the translation of 2D sketch into 3D material form.
  3. Communicate a developing personal approach to drawing, research, and material exploration associated to Product Design.
Reading List
Bramston, D. (2010) Visual Conversations (Basics Product Design series), AVA Publishing.
Baudrillard, J. (1994). Simulacra and simulation. Ann Arbor: University of Michigan Press.
Baudrillard, J. (2005) The System of Objects. London: Verso.
Hannah, G. (2002) Elements of Design: Rowena Reed Kostellow and the structure of Visual Relationships, Princeton Architectural Press
Henry, K. (2012) Drawing for Product Designers. Laurence King Publishing
Parsons, T. (2009) Thinking: Objects - Contemporary Approaches to Product Design, AVA Publishing
Wallschlaeger, C. Busic-Snyder, C. (1992) Basic Visual Concepts and Principles for Artists, Architects and Designers, Wm.C.Brown Publishers
Additional Information
Graduate Attributes and Skills Be open to new ideas, methods and ways of thinking.
Be able to respond effectively to unfamiliar problems in unfamiliar contexts.
Be able to use communication as a tool for collaborating and relating to others
Be able to use effective communication to articulate their skills as identified through self-reflection.
KeywordsSketching,Drawing,Product Design,Making,Communication,Model making
Course organiserDr Kee Ryong Choi
Tel: (0131 6)51 5816
Course secretaryMiss Barbara Bianchi
Tel: (0131 6)51 5736
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