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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Screen Cultures (DESI10060)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryScreen Cultures aims to investigate the development of screen technology and content through the 20th Century and look into the future of this ubiquitous form. This course introduces students to the extensive nature of screen cultures by examining key texts in both historic and contemporary culture and to enable students to think about the connection between screens and material design practice in a critically engaged way. As this pervasive technology continues to develop at a rapid pace, Screen Cultures will be of importance to students from a variety of disciplines including art and design, visual culture, music, digital media studies and film studies.
Course description Screen Cultures is designed to critically engage with the wider screen world (within and outside the design disciplines) and consider how these screens can reflect, represent and interrogate different disciplines. Core contemporary critical debates in screen cultures focuses on mainstream film and television, and the course will examine these, however we will also look beyond this to consider emerging areas such as alternative distribution, gaming and immersive technologies.

The course will be divided into two main thematic areas; the analogue and the digital. Each of these will in turn be broken down to examine the following broad areas including: Film, Animation, television, material culture on screens, identity, digital shift, augmented realities, exhibition space, music & screen.

You will be introduced to a range of key textual sources on screen cultures as well as screen-based materials. The primary mode of delivery is lecture-based and you will have the opportunity to actively participate in debate through seminars.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Use a variety of appropriate research approaches to show an understanding and awareness of the subject area of screen cultures.
  2. Undertake a critical analysis and evaluation of selected examples to demonstrate the relationship between screen cultures and design practices.
  3. Convey research findings in an articulate and appropriately illustrated essay which communicates your understanding of screen cultures.
Reading List
The television will be revolutionized - Amanda D. Lotz 2014 (electronic resource)
The language of new media - Lev Manovich 2002 (electronic resource)
Moving innovation: a history of computer animation - Tom Sito 2013
Show sold separately: promos, spoilers, and other media paratexts - Jonathan Gray 2010
Paratexts: thresholds of interpretation - Gerard Genette 1997
Convergence culture: where old and new media collide - Henry Jenkins 2008
Screen studies and industrial 'theorizing' - J. T. Caldwell 01/03/2009
Welcome to the Viral Future of Cinema (Television) - John T. Caldwell 2005
Additional Information
Graduate Attributes and Skills Upon completion of the course students will:
1) Be able to identify, define and analyse problems and identify or create processes to solve them and be able to critically assess existing understanding and the limitations of their own knowledge;
2) Be open to new ideas, methods and ways of thinking;
3) Make effective use of oral, written and visual means to critique, negotiate, create and communicate understanding;
4) Be able to flexibly transfer their knowledge, learning, skills and abilities from one context to another; understand social, cultural, global and environmental responsibilities and issues.
KeywordsScreen cultures,performance,promotion,installation,digital worlds,identity,material culture
Course organiserDr Nichola Dobson
Tel: (0131 6)51 5964
Course secretaryMs Georgia Dodsworth
Tel: (0131 6)51 5712
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