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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Graphic Design 3a: Research and Practice (DESI10081)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 2 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course introduces students to research methodologies in Graphic Design practice. The aim of the course is to address the concept of research as a holistic generative practice, which drives work forward in an analytical and constructive approach. Students will use these research methodologies to produce work that addresses the role and impact of their graphic design practice in society's larger picture.
Course description Students will work on a series of projects and are encouraged to collect and analyse research that is creatively informed and critically aware. Students will develop creative concepts through integrated iterative processes incorporating making, evaluating, presenting and reflection.

The course will focus on two core design research methodologies ¿ analysis and synthesis - and how these apply to the graphic design discipline. Students will explore these two fundamental research processes and how they relate to each other, as well as their own personal practice. The course aims to encourage students to use these research methodologies to produce work that addresses the role and impact of their practice as graphic designers in society's larger picture, with a deeper sense of critical awareness.

All responses to this course will lead to a final, summatively assessed submission of work.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements This course is only available to students on a Degree Programme in the School of Design
Additional Costs Approx. £50. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc.
Information for Visiting Students
Pre-requisitesOnly available to visiting students in the Design School
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  32
Course Start Semester 1
Course Start Date 18/09/2023
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 2, Seminar/Tutorial Hours 4, Supervised Practical/Workshop/Studio Hours 22, External Visit Hours 2, Feedback/Feedforward Hours 4, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 160 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Formative:

A PechaKucha 10x20 presentation of the work produced from weeks 2¿6, delivered verbally to your tutors.

Summative Assessment

At the end of the Course students will submit a multi-page (pdf format). This portfolio will comprise 100% of the final course summative grade and will contain:

Evidence of research and development in digital formats such as blogs or digital journals.

Resolved body of work resulting from research and development process.

Summative portfolio is assessed against all three course Learning Outcomes. Each Learning Outcome is equally weighted, and therefore comprises 33.33% of overall final course grade.
Feedback Formative Feedback
Mid-way through the Course in Week 5 you will be given verbal feedback plus indicative grades.

Summative Feedback
At the end of the Course in Exam Week 1 you will be given written feedback plus summative grades.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Evidence a sense of purpose with lines of research enquiry.
  2. Apply appropriate conceptual and material development through an iterative process.
  3. Demonstrate an integrated relationship between research and practice through resolved project solutions.
Reading List
Weingart, W. My Way to Typography
Mau, B. and Institute Without Boundaries Massive Change
KesselsKramer. Advertising for People Who Don't Like Advertising
Roberts, L. and Wright, R. Design Diaries: Creative Process in Graphic Design
Poynor, R. Jan Van Toorn: Critical Practice (Graphic Design in the Netherlands)
Noble, I. and Bestley, R. Visual Research - An Introduction to Research Methodologies in Graphic Design
Roberts, L. Good: An Introduction to Ethics in Graphic Design
Additional Information
Graduate Attributes and Skills Knowledge and understanding of the ways in which Graphic Design is developed, including a range of established techniques of enquiry and research methods.
Use a wide range of the principal professional skills, techniques, practices and materials associated with Graphic Design.
Critically identify, define, conceptualise and analyse complex problems and issues.
KeywordsGraphic Design,Research,Practice,Studio,Projects
Course organiserMr Marco Scerri
Tel: (0131 6)51 5727
Course secretaryMr Paddy Marr
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