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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Graphic Design 3d: Design Agency Senior (DESI10088)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryActing as senior designers, students undertaking this course work with peers across different year groups in Graphic Design, working collectively towards a common objective regardless of experience. Each student has the opportunity to apply to an established in-house student design agency within the Graphic Design programme. Each of the agencies, mentored by industry professionals, will respond to briefs and self-initiated commercial projects. Students will be expected to take on increasing responsibility within their team. The student agencies experience work-like scenarios within the safety of the academic environment, developing rounded, professionally-rooted skill sets, such as design thinking, risk-taking, selling, presenting, delegating and networking.
Course description This course allows students to engage with the various roles and responsibilities within the world of graphic design agencies. Through practical projects and collaboration with peers in both junior and senior years, students will form a personal vision for their place within the creative sector. Each student communicates, acts upon and tests decisions towards formation of their own professional practice and career trajectories.

Students showcase skills of information gathering, reflection and documentation, whilst discovering that innovation can occur through collaborations, connections and relationships with others. There will be opportunities to explore the range of roles and responsibilities of the professional setting of their discipline, learning new methods and boundaries of working - relevant to whatever field they subsequently choose. The student will be made aware of their own employability, capabilities and attributes.

Throughout the course there will be weekly analysis of key events and discoveries recorded through a visual journal and an opportunity to present these findings at formative and summative review. Peer group reviews take place throughout the duration of the course. This ensures there is a continuous and evolving process of internalized reflection that can be regularly tested by the student within their peer group.

The indicative structure of the course is outlined on Learn.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements This course is only available to students on a Degree Programme in the School of Design
Additional Costs Approx £50. Minimal costs related to visits plus materials students may wish to purchase to facilitate their practice such as printing, paper, props etc.
Information for Visiting Students
Pre-requisitesOnly available to visiting students in the Design School
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  29
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 1, Seminar/Tutorial Hours 6, Supervised Practical/Workshop/Studio Hours 24, External Visit Hours 2, Feedback/Feedforward Hours 3, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 160 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Summative Assessment:
A body of work comprising of:

Reflective Journal
Submit completed journal which records your day to day experience and understanding of design agency.¿

Submit both a pdf poster and a hardcopy poster which communicates your long-term career strategy. It's expected the content for the poster will be gleaned, in part, from the reflective journal.

The Learning Outcomes are equally weighted at 33.3% each.
LO 1 and 2 for the Journal and LO 3 for the Poster.

Formative Assessment:
Reflective Journal
Submit work in progress through the reflective journal which records your day to day experience and understanding of design agency.¿

Poster Prototype
A work in progress visual of your initial poster idea for dissemination to an audience of tutors and peers.
Feedback Formative Feedback
Mid-way through the Course students will be given verbal feedback.

Summative Feedback
Following summative assessment students will be given written feedback plus summative grades within 15 days of the due date.

No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate an understanding of the range of professional graphic design agency roles and responsibilities.
  2. Reflect upon their role and contribution as a senior designer within a group context.
  3. Communicate a long-term career strategy to an audience.
Reading List
Goldfarb, R. Careers by Design: A Business Guide for Graphic Designers
Best, K. Design Management
Davis, M. More Than a Name: An Introduction to Branding
Dabner, D. Stewart, S. Zempol, E. Vickers, A. Graphic Design School: A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media
Additional Information
Graduate Attributes and Skills Working with Others - Practice in ways that show awareness of own and others roles and responsibilities.
Cognitive Skills - Undertake critical analysis, evaluation and/or synthesis of ideas, concepts, information and issues in a subject/discipline/sector.
Communication - Interpret, use and evaluate numerical and graphical data to achieve goals/targets.
KeywordsGraphic Design,Teamwork,Agency,Commercial,Projects,Peer Learning,Professional Skills,Senior
Course organiserMs Zoe Patterson
Tel: (0131 6)51 5720
Course secretaryMr Paddy Marr
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