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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Animation 4D: Promotion and Distribution (DESI10093)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 4 Undergraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis course is intended to prepare students for life as a creative professional after leaving university. It enables them to identify platforms for their current work, sources of funding for future projects, and potential employers.
Course description This is an advanced animation course that deals with what happens next, i.e. after graduation, and how to develop a plan that will help sustain the production of animation by students beyond their studies here.

The course will cover:

Working for others;
Working for yourself;
Specialist recruitment agencies;
IP, how to register it, protect it and make money from it;
Sources of funding for independent film production;
Rates, exactly what is your time worth?
Do you have to relocate?
Sources of support, communities and trade unions;
Festivals here and abroad;
Subsidised attendance at festivals;
Developing an online presence;
Writing your CV;
Making a show-reel

This course will require students to develop three outputs: a CV, a show reel, and a career plan that details and schedules activities for the next year, and details further objectives for the next four years after that.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Students MUST have passed: Animation 3A: Animation For Clients (DESI10095) AND Animation 3B: Experimental Animation (DESI10096) AND Animation 3C: Disseminated Animation (DESI10097)
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2023/24, Not available to visiting students (SS1) Quota:  16
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 5, Seminar/Tutorial Hours 20, Feedback/Feedforward Hours 1, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 168 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 100% Coursework, comprising:

33.3% CV (Document, minimum 1 side A4, maximum 2 sides, that communicates clearly the student's abilities and ambitions).

33.3% Showreel (Online film, maximum duration 1 minute 30 seconds, that demonstrates selected highlights of the student's portfolio of previous work, edited together in an appropriately professional manner, designed to engage the attention of prospective employers).

33.3% Career Plan (Document, 1000 - 1200 words detailing student's career hopes , and a short, mid, and long term career plan, identifying potential employers, festival opportunities, or further study appropriate to the realisation of the student's identified ambitions).

Relationship between Assessment and Learning Outcomes:

LO1 only is used to assess the CV
LO2 only is used to assess the Showreel
LO3 only is used to assess the Career Plan

All Learning Outcomes weighted equally.

Feedback 1. Documentation of individual feedback and indicative grades via VLE for formative assessment at the midpoint of course;
2. Documentation of individual feedback and final grades via VLE for summative assessment at the end of course;
3. Self-evaluation is also carried out by student at formative and summative submission points and hosted on VLE
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. DISTILL: Demonstrate the ability to communicate with clarity, precision and economy in your CV.
  2. PACKAGE: Produce an animation show-reel that presents your work effectively.
  3. SUSTAIN: Produce a viable career plan that can support your ambitions.
Reading List
Johnson, S. The Economist Guide to Intellectual Property Economist Books (2015)

Smith, S. Intellectual Property Revolution Rethink Press Ltd. (2015)

Levy, D. B. Your Career in Animation: How to Survive and Thrive Allworth Press (2006)

Levy, D. B. Animation Development Skyhorse Publishing (2009)
Additional Information
Graduate Attributes and Skills Sustaining creative practice, forward planning, community engagement, networking, promotion
KeywordsSustainable practice,Career planning,Funding,Promotion
Course organiserMr Jared Taylor
Tel: (0131 6)51 5964
Course secretaryMr Paddy Marr
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