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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Sound and Vision within Graphic Design (DESI10107)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryStudents will develop a rigorous first hand understanding of the relationships between sound and vision in relation to the graphic design industry. The student will explore and understand sound design, field recording, working with voice talent and editing sound. The student will develop a digital presentation which incorporates sound, typography and motion graphics.
Course description Academic Description:

Over the 10 weeks of this course students will explore the visualization of sound utilizing relevant graphic techniques. Students will also explore relevant historical theory within contemporary practice-based experimentation. Most of this work will be process driven as the student develops a personal voice. This will be supported by a critical stance within the discipline. It is assumed these techniques could support a wide variety of design solutions for example online advertising, motion graphic title sequence or avant-garde installation work.

Outline of Content:

Week 1: Formulate plan. What will be the focus of your project? Why do you want to explore this and how might you approach the project?
Weeks 2 & 3: Explore, experiment and develop ideas, supported by sound design and animation technique workshops
Week 4: Peer group presentation, Pecha Kucha 20x20 format, of completed soundtrack and storyboard
Week 5: MIDPOINT formative review
Weeks 6, 7 & 8: Production of visuals supported by motion graphics training / workshops
Week 9: Final motion graphic should be refined
Week 10: Final presentation and reflective summary of project presented at a formal crit
Final Week : Summative Assessment

Learning Experience:

The initial development and body of research as well as a series of digital sound and moving image experiments are as equally important as the final design work. All development and historical context should be recorded in a research blog which is annotated with personal and critically reflective observations.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs £50 Minimal costs related to materials students may wish to purchase to facilitate their practice such as printing, paper, props etc. All materials costs to be met by students.
Information for Visiting Students
Pre-requisitesOnly available to visiting students in the Design School
High Demand Course? Yes
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Explore issues related to the design of new media through research and experimentation.
  2. Design and develop a new media project for a relevant industry platform.
  3. Present and critically appraise a piece of self-generated sound and motion graphics work.
Reading List
Betancourt, M. The History of Motion Graphics

Bass, J and Kirkam, P. Saul Bass, a Life in Film and Design

SendPoints Publishing Co: Motion Graphics in Branding

onedotzero and Hanson, M. Motion Blur: Graphic Moving Imagemakers

onedotzero and Hanson, M. Motion Blur 2: Multidimensional Moving Imagemakers: v. 2
Additional Information
Graduate Attributes and Skills Develop a critical understanding of the principal theories, concepts and principles of Graphic Design.
Use a wide range of techniques and practices that are specialised, advanced and at the forefront of the discipline.
Critically review and consolidate knowledge, skills, practices and thinking in the specialism within their discipline.
KeywordsGraphic Design,motion graphics,title sequencing,sound design,typography,field recording
Course organiserMr Mike Inglis
Tel: (0131 6)51 5720
Course secretaryMs Georgia Dodsworth
Tel: (0131 6)51 5712
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