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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Graphic Design 3B: 48-Hour Survival Guide (DESI10121)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryStudents will develop a rigorous first-hand understanding of ethnographic research techniques and utilize these methods to offer a dynamic and original alternative to existing library or internet research. This course provides students with a rich and varied approach to ethnographic design research techniques in preparation for a career path in Design. Exploring these research skills allows students to originate and develop new approaches to information-gathering, analysis and reflection. This will allow the students to create a significant body of research and to understand prototyping as part of that exploratory process.
Course description Over the semester students will make an alternative guide and map to a new experience or place. The focus of the research should be somewhere safe they have never been before or somewhere they do not feel familiar with. Their job in the first instance is to explore this place/space and document the experience for 48 hours.¿

This process must begin with a rigorous research proposal which outlines the intended area of research focus and rationale for this choice as well as a thorough plan of information gathering and approaches. At this point any interviews and permissions should be arranged if relevant.¿

Students should explore, experience and document their time in their chosen location. Everything they generate should be back-to-basics (absolutely no laptops, mobile phones, other technologies or traditional cameras), guerrilla-style documentation, sketchbook process and interviews: they can make use of polaroid, collage, found materials, copy shops, drawings, paintings, sketchbook but no digital technology other than sound recording equipment. The course is designed to support a breadth of outcomes responding to mainly outward facing investigation and as such first-hand research is a necessity in order to facilitate original thinking.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements This course is only available to students on a Degree Programme in the School of Design
Information for Visiting Students
Pre-requisitesOnly available to visiting students in the Design School
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  30
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 2, Seminar/Tutorial Hours 4, Supervised Practical/Workshop/Studio Hours 22, Fieldwork Hours 30, Feedback/Feedforward Hours 4, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 132 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Formative Assessment:
Client proposal document which details the place and expected approach within a professional context 500 word minimum).
A Pecha Kucha 20 slide x 20 second presentation of the initial 48hour research experience.
Sketch book development initial research (10 page minimum).

Summative Assessment:
At the end of the Course you will hand in the following 3 elements:
The 48 hour guide / artefact.
A Pecha Kucha 20 slide x 20 second presentation - reflective summary of full ethnographic process.
Sketch book - documentation and development of all research (25 page minimum).
Feedback Formative Feedback
Week 4 you will submit :
Client proposal document,
A Pecha Kucha,
Sketch book.
You will be given verbal feedback plus indicative grades in writing within a 15 day turnaround.

Summative Feedback
At the end of the Course you will be given written feedback plus summative grades.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Employ a variety of ethnographic research techniques
  2. Develop prototyping as part of research.
  3. Communicate original research, analysis and initiatives in a range of well-structured, coherent and creative formats.
Reading List
O¿Rourke, K. Walking and Mapping: Artists as Cartographers
Harman, K. You are Here: personal geographies and other maps of the imagination
Kaye, N. Site-specific art: performance, place, and documentation
I Noble, I and Bestley, R. Visual Research: An Introduction to Research Methods in Graphic Design
Additional Information
Graduate Attributes and Skills Understand the value of first-hand observation; analysis and field work documentation.
Gain new knowledge and opportunities.
Exercise autonomy and initiative in professional/equivalent activities.
KeywordsEthnographic Research,Design Process,Experiential Design,Prototyping,Graphic Design
Course organiserMr Mike Inglis
Tel: (0131 6)51 5720
Course secretaryMr Paddy Marr
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