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DRPS : Course Catalogue : Edinburgh College of Art : Design

Undergraduate Course: Fashion 4C: Design Book - Professional Positioning for Industry (DESI10138)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 4 Undergraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryIn a competitive global marketplace where professional and original brand communication is increasingly vital, it is key for fashion students to understand the importance of individual identity and where their 'brand' fits into an ever changing, fast-paced industry.

The Design Book course enables students to develop a highly personal, creative and focused fashion portfolio giving them a strong individual communication platform to showcase their design skills to a wide fashion industry audience. The course also supports students career positioning by strengthening skills in employability, including CV building, professional verbal communication skills, and identifying career routes after graduation.

Please note; The course 4C: Design Book-Professional Positioning for Industry allows students to collate and edit key work from 4A and 4B towards the production of a professional fashion portfolio. The course 4A delivers a structured framework of project briefs allowing students to undertake an advanced, in-depth and personal research and design investigation for their graduate fashion collection. The course 4B: Graduate Collection: Garment Technology-Prototype and Manufacture encompasses the final prototyping and completion of all fashion collection garments.
Course description You are required to create a 'Design Book' for Fashion that will express your resolved collection development and outcomes for the full study year. This portfolio presentation should be dynamic, original and highly personal clearly communicating your work to a targeted industry audience. This course primarily involves the selection, editing and collation of previous research and design proposals, amalgamated into a clear overall brand narrative.

You are required to challenge the use of standard fashion portfolio formats to generate a professional, creative and visually expressive portfolio, considering the layout, page composition, materials, finishing techniques and binding methods/cover design.

The DesignBook will also include a section titled 'Professional Positioning for Industry', where you will visually communicate intended career aspirations, a professional creative CV, external competition engagement, professional experience, and edited archived projects completed in Years 1-3.

You will also be required to include a draft 'lookbook' showcasing your collection work on a model, positioned to a specific targeted industry audience.

The Design Book will be produced as both hard copy and digital formatting, addressing the current industry demand for both formats.

You will develop the following advanced key skills including:

Creative layout and presentation skills using an integrated approach to type and image.
Knowledge of typographic hierarchies and narrative structure within publication design.
Develop an awareness of high-end finishing techniques, including materials, binding and special finishes.
Develop advanced competencies in Fashion Illustration.
Develop a range of methods and techniques necessary for the purpose of establishing a strong, dynamic and outward facing presentation of project work to a relevant audience.
Advanced CV development
Advanced communication skills for industry

Formative Design Book submission points on this course will incorporate edited and collated documentation of the research and design investigation completed in Fashion Design 4A: Graduate Collection - Research and Design, as well as the development of final prototypes and outfits completed through the course, Graduate Collection 4B: Garment Technology - Prototype and Manufacture.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Costs may vary between students, depending on paper/print sources. The overall cost of prototyping and production may be between £100-£200. Students would be expected to budget plan accordingly and are encouraged to investigate a range of effective printing and production options.
Course Delivery Information
Academic year 2023/24, Not available to visiting students (SS1) Quota:  21
Course Start Full Year
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 4, Seminar/Tutorial Hours 4, Supervised Practical/Workshop/Studio Hours 6, External Visit Hours 3, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 177 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) The components of assessment are equally weighted.
The following components are required for formative points and summative points.

Component 1 - (relating to Learning Outcome 1) A Design Book presentation in hard copy and/or digital formats which incorporates a clear narrative structure documenting research concepts, design processes and resolved illustration and technical specifications.
Component 2 - (relating to Learning Outcome 2) A Design Book presentation in hard copy and/or digital formats which demonstrates a high degree of originality in the Cover design and overall aesthetic, and professionalism in the layout, format, page composition and typography.
Component 3 - (relating to Learning Outcome 3) A Design Book presentation in hard copy format which communicates a coherent strategy for future professional career positioning, directed to a specific targeted audience and showing brand awareness. Please note that the hard copy format is required for the summative submission only.
Feedback Verbal Feedback/Feedforward will be given during individual student tutorials.

Formative Assessment Point 1: Semester 1 - End of Semester
Presentation Requirements: Components 1-3
Students submit a developing Design Book to tutor
Written staff feedback/feedforward and formative grading issued for LO1/LO2/LO3 - 1 assessor

Formative Assessment Point 1: Semester 2 - Midpoint
Presentation Requirements: Components 1-3
Students submit a developing Design Book to tutor
Written staff feedback/feedforward and formative grading issued for LO1/LO2/LO3 - 1 assessor

Summative Feedback point: End of SEM 2
Final Hand-in Requirements: Components 1-3
Summative grading is issued for LO1/LO2/LO3 - 2 assessors

No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. COMMUNICATE a clear and well-structured professional narrative of research concepts, design processes and outcomes, integrating original illustrations and full technical specifications.
  2. APPLY a high degree of originality to the Design Book cover and overall graphic aesthetic, demonstrating professionalism in layout and formats, page composition and typography.
  3. DEMONSTRATE the ability to communicate a coherent strategy for future professional career positioning, showing directional branding to a specific targeted audience.
Reading List
Fashion Illustration by Fashion Designers
Laird Borelli
Chronicle Books 2008

Handwritten : expressive lettering in the digital age / Steven Heller and Mirko Ilic
Heller, Steven.
Thames & Hudson, 2006

Imagemakers : cutting edge fashion illustration / Martin Dawber
Dawber, Martin.
Mitchell Beazley, 2004

Making and Breaking the Grid: A Graphic Design Layout Workshop
Timothy Samara
Rockport Publishers, 2005

The Century of Artists' Books
Johanna Drucker, 2004, Granary Books
Additional Information
Graduate Attributes and Skills The ability to communicate design concepts, processes and outcomes to a targeted fashion industry audience.
The ability to organize and plan for the production of a fashion portfolio.
The ability to enhance careers and post-graduate opportunities.
KeywordsFashion Portfolio,Fashion Illustration,Fashion Communication,CV,Careers
Course organiserMrs Katie Braid
Tel: (01316) 515674
Course secretaryDr Joanna Qiu
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