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DRPS : Course Catalogue : Edinburgh College of Art : Design

Postgraduate Course: Graphic Design: Critical Practices (DESI11169)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits40 ECTS Credits20
SummaryThis course provides you with a rich and varied understanding of the playful nature of graphic design and allows you to discover play, process and prototyping as a research and development tool.
Course description The course intends that you will develop a rigorous first-hand understanding of ethnographic research techniques and utilize these methods to offer a dynamic and original alternative to existing library or internet research. This will allow you to create a significant body of unique research and ultimately allows the beginning of an understanding which can be utilised to create publications, digital artefacts, poster design and all other forms of communication. This course is the bedrock of the MA in graphic design and provides the critical building blocks for projects within the wide framework offered in contemporary graphic design.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs students print costs for workshops and standards materials cost for a creative practice which are detailed in the student handbook
Course Delivery Information
Academic year 2023/24, Not available to visiting students (SS1) Quota:  55
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 400 ( Lecture Hours 6, Seminar/Tutorial Hours 12, Supervised Practical/Workshop/Studio Hours 22, External Visit Hours 8, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 8, Directed Learning and Independent Learning Hours 342 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Formative: A Pecha Kucha Presentation of your work to your peers and lecturers at the mid-point of the course with verbal feedback.

Summative Assessment:
LO1 - A personal research blog containing all research and development with a minimum of 40 research posts.(33%)
LO2 and LO3 - A multi-page personal portfolio containing an annotated summary of your research and development journey and a fully resolved body of work resulting from this research development process. The portfolio should contain a minimum of 40 pages including a reflective statement of 250 - 500 words examining your process and outcomes (pdf format).(67%)

Feedback Formative feedback is regularly communicated throughout the course. This takes a number forms, verbally through weekly group discussion, class crits with peers and specialist practioners and a mid semester individual 1:1 meetings where work and ideas are discussed with your tutor.

Summative Feedback - At the end of the Course you will be given written feedback and summative grades within 15 working days.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. LO1: INVESTIGATE: Use a variety of research methods to demonstrate a rigorous investigation of design themes.
  2. LO2: DEVELOP: Develop studio prototyping as part of research.
  3. LO3: FULFIL: Resolve outcomes to a detailed professional graphic design standard.
Reading List
Poynor, R. Jan Van Toorn: Critical Practice (Graphic Design in the Netherlands), 010 Uitgeverij; 1st edition (1 Sept. 2005)
Noble, I. and Bestley, R. Visual Research - An Introduction to Research Methodologies in Graphic Design, Bloomsbury Visual Arts; Illustrated edition (14 Jun. 2018)
Roberts, L. Good: An Introduction to Ethics in Graphic Design, Bloomsbury Publishing UK (23 Jan 2020)
KesselsKramer. Advertising for People Who Don't Like Advertising, Laurence King Publishing; Reprint edition (5 Aug. 2013)

Additional Information
Graduate Attributes and Skills You will gain knowledge and understanding of the ways in which Graphic Design is developed, including a range of established techniques of enquiry and research methods.

You will use a wide range of the principal professional skills, techniques, practices and materials associated with Graphic Design.

You will critically identify, define, conceptualise and analyse complex problems and issues.

You will demonstrate a critical awareness of current issues in your subject/discipline/sector and one or more specialisms.

You will apply knowledge and skills in planning and executing a significant project of research, investigation or development.

You will develop the ability to work in a group with staff and peers to engage in a series of creative exercises within a Graphic Design studio (Work alongside and with peers, senior colleagues and specialists in the field).

You will analyse facts and situations and apply creative thinking to develop the appropriate solutions

Course organiserMr David Lemm
Tel: (01316) 515800
Course secretaryMr Paddy Marr
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