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DRPS : Course Catalogue : Edinburgh College of Art : Design

Postgraduate Course: Graphic Design: Visual Thinking & Studio Process (DESI11171)

Course Outline
SchoolEdinburgh College of Art CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits20 ECTS Credits10
SummaryThis course will focus on the continued development of your exploration, understanding and application of Graphic Design studio process, as a critical practice. You will engage with a range of relevant skills within core Graphic Design areas, ranging from print to digital.
Course description The aim of this course is to frame Graphic Design's core functions and sensibilities within a research studio setting. You will use the discipline's processes, techniques and approaches, to respond to a set brief that highlights the core nature and roles of Graphic Design and its wider contexts. You will develop your personal professional practice and critically reflect on your position within the discipline, through visual research, rationalisation and communication. The course will feature an exploration of a range of appropriate design methodologies and strategies for the professional articulation, presentation and
documentation of work.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Additional Costs Material costs for print studio and any other associated art and design materials which are detailed in the student handbook.
Course Delivery Information
Academic year 2023/24, Not available to visiting students (SS1) Quota:  30
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 3, Seminar/Tutorial Hours 6, Supervised Practical/Workshop/Studio Hours 11, External Visit Hours 4, Formative Assessment Hours 1, Summative Assessment Hours 1, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 170 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) Formative: A Pecha Kucha presentation of your work to your peers and lecturers at the mid-point of the course, with verbal feedback.

Summative Assessment:
LO1 - A personal research blog containing all research and development, with a minimum of 20 research posts. (33%)
LO2 and LO3 - A multi-page personal portfolio containing an annotated summary of your research and development journey and a fully resolved body of work resulting from this research and development process. The portfolio should contain a minimum of 20 pages including a reflective statement of 250-500 words, examining your process and outcomes (PDF format). (67%)

Summative portfolio is assessed against all three course Learning Outcomes. Each Learning Outcome is equally weighted, and therefore comprises 33.33% of overall final course grade.
Feedback Formative feedback is regularly communicated throughout the course. This takes a number forms, verbally through weekly group discussion, class crits with peers and specialist practitioners and a mid semester individual 1:1 meetings where work and ideas are discussed with your tutor.

Summative Feedback at the end of the Course you will be given written feedback and summative grades within 15 working days.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. EVALUATE: Recognise the professional context of graphic design and apply appropriate research practices in response
  2. CONCEPTUALIZE: Initiate and develop original creative concepts demonstrating appropriate iteration.
  3. REALISE: Demonstrate an integrated relationship between research and practice through resolved project solutions.
Reading List
Poynor, R. Jan Van Toorn: Critical Practice (Graphic Design in the Netherlands), 010 Uitgeverij; 1st edition (1 Sept. 2005)
Hollis, R. About Graphic Design, Occasional Papers (26 April 2012)
Victionary: Type Hybrid: Typography in Multilingual Design, Victionary (1 July 2016)
Onedotzero, Walter, S: Motion Blur 2: Multidimensional Moving Imagemakers, Laurence King Publishing; Slp Pap/Dv edition (21 Jan. 2008)
Additional Information
Graduate Attributes and Skills You will use a wide range of the principal professional skills, techniques, practices and materials associated with Graphic Design.  
You will critically identify, define, conceptualise and analyse complex problems and issues.  
You will explore your own choice of specialism within the broad field of Graphic Design and you will create, identify and evaluate options in order to solve complex problems. 
You will develop the ability to work in a group with staff and peers to engage in a series of creative exercises within a Graphic Design studio (Work alongside and with peers, senior colleagues and specialists in the field). 
You will analyse facts and situations and apply creative thinking to develop the appropriate solutions. 
You will develop the ability to work independently with Graphic Design software, processes and techniques. 
KeywordsGraphic Design,Visual Communication,Studio,Process,Visual Research
Course organiserMr Marco Scerri
Tel: (0131 6)51 5727
Course secretaryMr Paddy Marr
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