Timetable information in the Course Catalogue may be subject to change.

University Homepage
DRPS Homepage
DRPS Search
DRPS Contact
DRPS : Course Catalogue : Moray House School of Education and Sport : Education

Postgraduate Course: Sport and Culture Industry (EDUA11457)

Course Outline
SchoolMoray House School of Education and Sport CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummarySport has been an integral part of the global culture industry today. This course aims to look into the process of production, distribution and consumption of sport as a cultural commodity. This cultural commodity includes both mediated texts and various symbols circulated in a global marketplace. The use of new technology in this production-consumption circuit and its impact are also examined from the viewpoint of 1) technological determinism, 2) political economy and 3) the diffusion of innovation. A systematic review of the connection between sport and the global culture industry enables students to assess the macroeconomic value of sport and to interpret ideological meanings embedded in the promotion of cultural commodities related to sport. Unequal power relations between the West and the non-West in the sport culture industry are critically examined, and such a critical review also helps students develop a capacity to decolonise the global sport culture industry.
Course description This course offers theoretically informed critical discussion on the production, distribution, promotion and consumption of sport as a cultural commodity. In terms of theories, this course draws on various concepts from sociology, political science, macroeconomics and cultural studies. A comprehensive understanding of these theoretical notions enables students to produce a plausible academic and professional review of sports cultural commodities in circulation. This course also encourages students to adopt international and intercultural perspectives when discussing key components and stakeholders in a highly globalised sport culture industry today.

Whole group lectures, small group seminars and independent learning through the reading of relevant research papers are the main modes of course delivery. Seminar activities include a group discussion, student-led tasks and critical peer reviews, and each student is encouraged to contribute their intellectual input to these activities. A major focal point of this student-led learning includes theoretical and critical analysis of contemporary issues in sport culture industry. By taking part in these activities, students can accumulate an academic ability to develop a succinct critical review of cultural commodities in the sports industry. Students also enhance their literacy skills for understanding both the denotative and connotative meanings embedded in sports cultural texts.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Academic year 2023/24, Available to all students (SV1) Quota:  None
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 10, Seminar/Tutorial Hours 10, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 176 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Feedback Not entered
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Explain extensively the development of the sport culture industry which include sport governing bodies, transnational corporations and media institutions.
  2. Discuss critically the principal theoretical approaches to the study of the sport culture industry, particularly concerning neoliberalism, cultural imperialism and consumerism
  3. Evaluate critically the production-consumption circuit of the sport culture industry and its implications for the construction and reinforcement of various social identities
  4. Demonstrate critical knowledge to examine meanings and ideologies embedded in sport cultural commodities systematically
  5. Demonstrate a critical capacity to look into the contemporary issues around the sport and global culture industry from different cultural and geographical perspectives
Reading List
Boyle, R. & Haynes, R. (2009) Power Play: Sport and the Media and Popular Culture (2nd Ed.). Edinburgh University Press.

Hall, S., Evans, J. & Nixon, S. (2013) Cultural Representations and Signifying Practices (2nd Ed.). London: Sage.

Hodkinson, P. (2017). Media, Culture and Society: Introduction (2nd Ed.). London: Sage.

Horne, J., Tomlinson, A., Whannel, G., & Woodward (2013) Understanding Sport: A Socio-Cultural Analysis. London: Routledge.

Wenner, L. A., & Billings, A. C. (eds.) (2017) Sport, Media and Mega-Events. London: Routledge

Additional Information
Graduate Attributes and Skills Research and Enquiry
1) have the ability to identify, analyse and synthesise academic literature relevant to sport culture industry
2) have critical sensitivity to the established economic and political relations between stakeholders in sport culture industry
3) be able to formulate logical and critical questions that addresse unqual social relattions being represented through sport cultural text

Personal and intellectual autonomy
1) have the capacity to identify power relations and implicit agendas in media discourse on sport.
2) be able to assess the quality of their own and other people's work systematically
3) be able to appreciate cultural and ethnic diversity in sport culture industry

Skills and abilities in communication
1) to be able to demonstrate complicated theoretical concepts in sport culture industry clearly and efficiently
2) to be able to share critical and creative thinking with others clearly
3) to be able to write an academic paper within the word limit clearly and effectively.

Personal effectiveness
1) be able to complete a time-sensitive task before the deadline
2) be able to collaborate with others effectively
3) be able to organise desk research logically and independently
KeywordsCulture Industry,Cultural Commodity,Sport,Media,Ideology,Globalisation
Course organiserDr Jung-Woo Lee
Tel: (0131 6)51 4120
Course secretaryMr George Adams
Tel: (0131 6)51 6206
Help & Information
Search DPTs and Courses
Degree Programmes
Browse DPTs
Humanities and Social Science
Science and Engineering
Medicine and Veterinary Medicine
Other Information
Combined Course Timetable
Important Information