THE UNIVERSITY of EDINBURGH

DEGREE REGULATIONS & PROGRAMMES OF STUDY 2024/2025

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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Digital Business (BUST10144)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis course prepares you to lead and innovate in the digital age. You will gain skills to design digital business models, understand how to search and acquire resources using digital tools, and critically analyse opportunities and challenges of disruptive technologies. Throughout the course, you will explore digital platforms, artificial intelligence, and the impact of digital technologies on society, among others.
Course description Digital Business is about how digital technologies fundamentally shift how businesses operate and create value. The course offers insights into creating and capturing value online and invites students to critically analyse the ethical and societal implications of digital business practices. It encourages a broader view of digital business, combining strategic, technological, ethical, and managerial perspectives. This approach prepares students not just to participate in the digital economy but to shape its evolution.

The course provides insights into the future of business in a digital world through interactive lectures, hands-on short projects, problem-solving exercises, and collaborative discussions.

As an honours course, Digital Business is designed to empower you to elaborate on your understanding of the questions and debates related to the course topics. There is a lot of emphasis on your active participation and reflections.

You will be expected to:

Prepare for lectures, seminars, and workshops by reading the material in advance;

Take notes of your thoughts, ideas, and reflections during your readings, and use them in the course activities or as discussion elements;

Actively seek out feedback throughout the semester and reach out for support, whenever needed;

Engage in weekly problem-solving activities, comprehension exercises, and small group discussions;

Reflect on your learning process and how your acquired knowledge will help you in your future profession.

At the end of each session, students can discuss the topics and the results of classroom activities with the lecturer.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites It is RECOMMENDED that students have passed Innovation and Entrepreneurship (BUST08015)
Co-requisites
Prohibited Combinations Other requirements Business Honours entry; underlying discipline is information systems.
Information for Visiting Students
Pre-requisitesVisiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Information Systems course at intermediate level. This course cannot be taken alongside BUST08015 Innovation and Entrepreneurship. We will only consider University/College level courses.
High Demand Course? Yes
Course Delivery Information
Academic year 2024/25, Available to all students (SV1) Quota:  108
Course Start Semester 2
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 200 ( Lecture Hours 20, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 174 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 20% individual case analysis report -500 words- assesses all course Learning Outcomes
80% Individual report- 1,900-2,100 words -assesses all course Learning Outcomes
Feedback Formative: Feedback will be provided throughout the course.

Summative: Feedback will be provided on assessments within agreed deadlines.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Identify and critically analyse how digital technologies impacts business-related activities.
  2. Identify and critically analyse opportunities and risks related to digital technologies.
  3. Apply the relevant literature to understand and critically analyse real-world cases.
Reading List
Students will find the reading list on Learn.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding

After completing this course, students should be able to:

-Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.

-Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.

Cognitive Skills

After completing this course, students should be able to:

-Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.

Communication, ICT, and Numeracy Skills

After completing this course, students should be able to:

-Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.

-Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
Additional Class Delivery Information The course will be delivered in lectures and seminars over Semester 2. Lectures will be built closely around the recommended readings and will be interspersed with examples and case studies. Seminars will be the opportunity to put the theory into practice. Students will be required to read a number of papers and texts prior to the commencement of the course which will be discussed in class.
KeywordsNot entered
Contacts
Course organiserDr Jordana Viotto Da Cruz
Tel:
Email: Jordana.Viotto@ed.ac.uk
Course secretaryMiss Emma Allison
Tel:
Email: ealliso2@ed.ac.uk
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