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DRPS : Course Catalogue : Business School : Business Studies

Undergraduate Course: Business Project Portfolio (BUST10167)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityNot available to visiting students
SCQF Credits40 ECTS Credits20
SummaryThe Business Project Portfolio is only available to students on the MA Language and Business degree programme in third year. This is an independent study programme where students work directly with the UG Joint Programmes Lead to develop and complete an independent piece of research. Students will choose a company from the country where they are spending their year abroad. They will then produce two assignments: a presentation and an essay, both tailored to their chosen company and country.
Course description The Business Project Portfolio is a compulsory component of the Language and Business degree programme in third year, accounts for 40 credits and contributes to the final degree classification. It is also important as it is the only piece of work from the third year of the degree programme which is assessed by staff in the Business School at the University of Edinburgh. For the first piece of assessment due end of March students are required to create a 10-minute video focusing on a business within the country they are visiting. The purpose of the video is to perform industry, strategic and economic analysis. For the second assessment, due in August, students will be tasked with selecting one of the areas analysed in their presentation and critically discussing its impact on the business. They should refer to relevant literature to support their discussion and provide recommendations to all stakeholders.

Outline Content

- Strategic Analysis

- Economic Analysis

- Industry Analysis
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2024/25, Not available to visiting students (SS1) Quota:  None
Course Start Full Year
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 400 ( Lecture Hours 2, Seminar/Tutorial Hours 2, Programme Level Learning and Teaching Hours 8, Directed Learning and Independent Learning Hours 388 )
Assessment (Further Info) Written Exam 0 %, Coursework 50 %, Practical Exam 50 %
Additional Information (Assessment) 50% Essay (Individual) - 2,500 words - Assessess course Learning Outcome 2
50% Presentation (Individual) - 10 minutes - Assesses course Learning Outcome 1
Feedback Formative: Feedback will be provided throughout the course.

Summative: Feedback will be provided on assessments within agreed deadlines.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Understand and apply industry, strategic and economic analysis tools and frameworks to a business problem.
  2. Understand and critically discuss a business problem and develop approaches to guide their strategic decision making and creative thinking.
Reading List
Core text(s)

Strategic Analysis of Turkish Energy Industry: Developing a Strategic Model for Resources Optimisation

Business strategy and interorganisational linkages within the acute care hospital industry: An expansion of the Miles and Snow topology

Does engagement in corporate social responsibility provide strategic insurance-like effects?

Additional Information
Graduate Attributes and Skills Communication, ICT, and Numeracy Skills

After completing this course, students should be able to:

Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.

Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.

Knowledge and Understanding

After completing this course, students should be able to:

Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.

Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
KeywordsNot entered
Course organiserDr Kalsoom Jaffar
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