Undergraduate Course: Strategic Management (CMSE10002)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Strategic management deals with the direction of an organisation and how its leadership and management may affect its direction. A key question of strategic management is how an organisation may achieve and sustain competitiveness. Guided by this question, the course introduces strategic management. |
| Course description |
The course discusses building blocks of achieving competitive advantage and develops your skills in applying practices, concepts, and tools that enable you to identify and analyse strategic challenges and opportunities and develop strategies. Discussing and applying concepts and various analytical tools advance your understanding and skills of strategic management in real life. The consideration of today's organisational challenges will additionally contribute to this.
Outline content
- Strategic Management
- Strategic Analysis
- Strategy Formulation and Decision Making
- Strategic Entrepreneurship
- Strategic Leadership
Student Learning Experience
The course uses a combination of in person lectures, tutorials, and a practical team projects. In your team project, you apply learnings to develop a business idea and a strategy to exploit this idea. Presenting the strategy, you try to convince a jury of practitioners and the course organiser that your business idea can be viable.
The group presentation of the strategy will be assessed. The second activity that will be assessed is an individual report. You will answer two questions linked to the group project. Practitioners from different companies are involved in the course (e.g., team projects and guest lecture). Companies that contributed in the past to the course were, for example, Enterprise, Ernst & Young, M&G Investments, and P&G.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | Business Studies Honours entry. |
Information for Visiting Students
| Pre-requisites | Visiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses. |
| High Demand Course? |
Yes |
Course Delivery Information
|
| Academic year 2024/25, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 10,
Seminar/Tutorial Hours 6,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
180 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
50% Presentation (Group) includes. 20% peer evaluation - Assesses all course Learning Outcomes
50% Report (Individual) - Assesses course Learning Outcomes 1 and 3 |
| Feedback |
Formative: Feedback will be provided throughout the course.
Summative: Feedback will be provided on assessments within agreed deadlines. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand, critically discuss, and apply practices, tools, and concepts of strategic management.
- Manage work within teams.
- Conduct a strategic analysis, develop a business idea, formulate, and present a coherent strategy to exploit the business idea.
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Reading List
The course relies on a selection of textbook chapters and articles. The core textbook for the course will be made available online before the start of the Course. Details will be given on Learn.
The set text is:
Whittington, R., Angwin, D., Regner, P., Johnson, G., Scholes, K., & Koleva, P. (2019). Exploring strategy: text and cases. Pearson Education.
Additional articles will also be made available on LEARN. |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
-Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
Autonomy, Accountability and Working with Others
After completing this course, students should be able to:
Understand oneself and others, through critical reflection, diversity awareness and empathic development, in order to maximise individual and collective resilience, and personal and professional potential. |
| Keywords | SM |
Contacts
| Course organiser | Dr Marc Krautzberger
Tel:
Email: Marc.Krautzberger@ed.ac.uk |
Course secretary | Miss Lucy Brady
Tel:
Email: lbrady3@ed.ac.uk |
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