Postgraduate Course: Digital Business: Competing in the Age of Platforms (CMSE11536)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course provides the foundations for managers and entrepreneurs to understand how to better navigate a world where digital platforms like Amazon, Airbnb and Uber are increasingly pervasive and relevant. |
| Course description |
Digital technologies stimulated the rise of the platform economy - businesses that create value by facilitating transactions and interactions that would otherwise not be possible. Digital platforms like Amazon, Google, Airbnb, Instagram, and Deliveroo have reshaped how we live, work, and connect, and entrepreneurs increasingly create new opportunities based on these success stories. As digital platforms fundamentally differ from traditional business models, managers and entrepreneurs must gain a thorough comprehension of what makes them thrive or fail.
This course gives managers and entrepreneurs the tools to understand what digital platforms are, why they matter, and how they operate differently from traditional businesses.
Ideal for those looking to understand and engage with the digital businesses, the course consists of sessions mixing state-of-the-art research, practical examples, and hands-on activities that prepare students to make informed decisions in a digital-first economy.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2024/25, Available to all students (SV1)
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Quota: 44 |
| Course Start |
Block 4 (Sem 2) |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 5,
Seminar/Tutorial Hours 5,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
88 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
100% coursework (individual) - Assesses all course Learning Outcomes |
| Feedback |
Formative: Feedback will be provided throughout the course.
Summative: Feedback will be provided on assessment within agreed deadlines. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Describe and discuss critically the toolbox of theories, framework and methods to examine the use of digital technologies in business activities
- Apply these theories, frameworks and methods to manage the digital technologies in any organizational context
- Debate about relevant theories and cases and produce a meaningful analysis as a result
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Reading List
| There is no core textbook for this course, instead each session will be supported with a short list of core readings. |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
Cognitive Skills
After completing this course, students should be able to:
Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
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| Keywords | Not entered |
Contacts
| Course organiser | Dr Jordana Viotto Da Cruz
Tel:
Email: Jordana.Viotto@ed.ac.uk |
Course secretary | Miss Quinny Jiang
Tel:
Email: Quinny.Jiang@ed.ac.uk |
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