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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Digital Business: Transforming Organisations in the Digital Era (CMSE11537)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits10 ECTS Credits5
SummaryTechnology has been integral to business operations and growth for a long time leading into higher efficiency and reduction of costs. However, it is not enough to have a tech-enabled business. Merely surviving in today's landscape demands that leaders embed digital transformation across every aspect of their business. This course is designed to help you rethink leadership in the digital era. You will take a deep dive into the latest strategies and innovations that reshape your organisation to develop and launch new value offerings, attracting new customers, manage key resources and activities, and organize supply networks more effectively.
Course description Digital technologies are transforming the ways that corporations do business. This course develops an understanding of how digital technologies are leading to radical and incremental changes in the business models, business processes, value creation and growth strategies of organisations. This course will provide conceptual and methodological background for understanding digital transformation and will offer insights into how to build, and capitalise on, new digital capabilities to achieve higher business opportunities. The course will equip students with the knowledge and skills on how particular technologies (e.g. social media, artificial intelligence) impact external versus internal transformation of businesses.

Outline content

- Digital transformation in perspective

- Digital transformation strategy and planning

- Approaches to driving organisational transformation (e.g. agile methods, organisational changes)

- Driving organisational transformation through use of particular technologies (e.g. Online communities, Artificial Intelligence)

- Unintended consequences of digital transformation
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
High Demand Course? Yes
Course Delivery Information
Academic year 2024/25, Available to all students (SV1) Quota:  None
Course Start Block 3 (Sem 2)
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 5, Seminar/Tutorial Hours 5, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 88 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 70% Video + Portfolio (Group)- includes 20% peer review - Assesses all course Learning Outcomes

30% Report (Individual) - 600 word - Assesses all course learning Outcomes
Feedback Formative: Feedback will be provided throughout the course.

Summative: Feedback will be provided on assessments within agreed deadline.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate a robust understanding of digital transformation
  2. Demonstrate a solid understanding of the key challenges that can help or hinder a successful digital transformation strategy
  3. Apply the knowledge to manage the digital transformation in any organisational context
Reading List
There is no core textbook for this course, instead each session will be supported with a short list of core readings.
Additional Information
Graduate Attributes and Skills Knowledge and Understanding

After completing this course, students should be able to:

Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.

Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.

Cognitive Skills

After completing this course, students should be able to:

Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.

Understand how to manage and sustain successful individual and group relationships in order to achieve positive and responsible outcomes, in a range of virtual and face-to-face environments.

Communication, ICT, and Numeracy Skills

After completing this course, students should be able to:

Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.

Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
KeywordsNot entered
Course organiserDr Hajar Mozaffar
Tel: (0131 6)51 5007
Course secretaryMr Scott Fitzsimmons
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