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DRPS : Course Catalogue : Business School : Common Courses (Management School)

Postgraduate Course: Technology Entrepreneurship and Commercialisation (CMSE11576)

Course Outline
SchoolBusiness School CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits10 ECTS Credits5
SummaryThe aim of the class is to help students understand the unique challenges of building highly scalable technology-based new ventures. The course will focus on specific domains to help students uncover new opportunities and design business models with high growth potential. The class uses experiential techniques to help students gain skills in opportunity recognition, validation, and venture creation.
Course description The course aims to equip students with the principles of venture strategy, value proposition development, market analysis, and critical thinking necessary to design and grow new technology-based ventures. The class will explore a range of technologies, such as FinTech, Internet of Things, Big Data, to explore how to identify opportunities and design compelling business models and operational strategies in rapidly changing global markets. This is an experiential, interdisciplinary class which is structured around lectures, guest presentations from industry experts, and group work. The course will bring students together to build on each other's skills and insights to develop competitive business ideas that can be used to apply to incubators or startup support schemes.

Topics of the class include, but are not limited to:
- Market Search and Customer Empathy
- Developing and Validating Solutions and MVPs
- Entrepreneurial and Technological Ecosystems
- Business Model Design and Innovation
- Sales and Marketing for Technology Startups
- IP and Legal Issues for Technology Focused Firms
- Financing and Pitching New Ventures
- Scaling and Exiting High Growth Startups

Student Learning Experience:
The class is oriented around a group venture creation project in which students develop a proposal for a viable, scalable new technology focused venture. The conceptual topics discussed in the class will be applied through the process of working on this group assessment.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Academic year 2024/25, Available to all students (SV1) Quota:  None
Course Start Block 4 (Sem 2)
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 100 ( Lecture Hours 10, Seminar/Tutorial Hours 3, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 85 )
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) 30% coursework (individual) - Assesses course Learning Outcome 2
70% presentation (group) - Assesses all course Learning Outcomes
Feedback Formative: Verbal feedback for group business plans will be given in a workshop, which includes suggestions for how it can be improved for final submission
Summative: For group business plan, a very detailed rubric is used to indicate the ability of students to develop the critical parts of a business plan. Suggestions will be given on how to improve the plan for future use. For the individual essay, a rubric will be used to indicate the ability of students to research a new technology and assess its suitability for implementation.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. Research a range of technologies and evaluate their suitability for commercial implementation.
  2. Understand and critically discuss scalable business model design strategies.
  3. Articulate the unique challenges of developing scalable technology business models and ventures and be able to choose effective strategies to overcome them.
  4. Understand how individual ventures fit within their larger technological and entrepreneurial ecosystem.
  5. Gather and employ primary and secondary data sources to validate business models.
Reading List
Greene (2019) Entrepreneurship Theory and Practice. MacMillian. 978-1-137-58955-2

Barringer, Bruce, and Duane Ireland. Entrepreneurship, EBook, Global Edition, Pearson Education, Limited, 2018. ProQuest Ebook Central,

Burns, Paul. New Venture Creation : A Framework for Entrepreneurial Start-Ups, Bloomsbury Publishing Plc, 2018. ProQuest Ebook Central
Additional Information
Graduate Attributes and Skills Knowledge and Understanding
After completing this course, students should be able to:
- Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.

Practice: Applied Knowledge, Skills and Understanding
After completing this course, students should be able to:
- Apply creative, innovative, entrepreneurial, sustainable and responsible business solutions to address social, economic and environmental global challenges.

Cognitive Skills
After completing this course, students should be able to:
- Understand how to manage and sustain successful individual and group relationships in order to achieve positive and responsible outcomes, in a range of virtual and face-to-face environments.

Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
- Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
- Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts.
KeywordsNot entered
Course organiserMs Debbie Crompton
Course secretaryMr Scott Fitzsimmons
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