Postgraduate Course: Business Transformation in the Digital Age (CMSE11602)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | Digital technologies greatly impact competition, and the way business is done. The route towards digitisation is fraught with great risks and presents the scope for major mistakes, which firms make time after time. On this course you will learn and understand those risks and discover how they are best overcome. |
| Course description |
The first part of the course will be devoted to acquiring the conceptual and methodological background for understanding digital business transformation. The second part of the course will focus on business opportunities arising from digital technologies, and how to build, and capitalise on, new digital capabilities. By mobilising the latest research in managerial economics, organisation studies and business strategy, the course will provide you with solid frameworks of analysis. The course will engage you through an evidence-based approach, building on research published in Strategic Management Journal, Harvard Business Review, Administrative Science Quarterly and other leading management journals. Furthermore, you will work through numerous up-to-date examples, case studies and exercises that cover different topics. This work will not only encourage you to build bridges between theoretical frameworks and the contemporary world of business, but also encourage you to make parallels with your own business experience.
During the course, you will design solutions to some of the greatest challenges associated with digital business transformation, based on case studies from managers who have been driving, or are currently implementing, the digital transformation of their business. Equipped with the knowledge and experience acquired during the first and second parts of the course, you will propose an analysis of the risks and opportunities and deliver recommendations as how difficulties can be overcome.
Pre-recorded lectures and online tutorials are supported via independent directed reading.
The capacity to use the acquired conceptual frameworks in a managerially relevant way will be evidenced through the writing of a report, based on case studies by business leaders.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
|
| Academic year 2024/25, Not available to visiting students (SS2)
|
Quota: None |
| Course Start |
Flexible |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 16,
Online Activities 8,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
74 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
100% Individual assignment |
| Feedback |
A minimum of one piece of formative feedback will be provided per course. This may be offered asynchronously via discussion boards and emails, and synchronously in tutorials.
Feedback on assignments will be provided within 15 working days of submission.
|
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Work with knowledge that covers most areas of the course, including their boundaries, terminologies and conventions.
- Demonstrate a critical awareness of current issues related to digital business transformation.
- Use a range of specialised skills, techniques, practices and/or materials that are at the forefront of or informed by forefront developments.
- Develop original and creative responses to problems and issues.
- Deal with complex issues and make informed judgements in situations in the absence of complete or consistent data/information
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Additional Information
| Graduate Attributes and Skills |
C1 Meaningful Interpersonal Interaction
C2 Effective Emotional Intelligence
C3 Authentic Leadership
C4 Ethical, Responsible and Sustainable Business Behaviour
C5 Appropriate Communication
C6 Understand and Make Effective Use of Data
C7 Creative and Entrepreneurial Practice
C8 Personal and Professional Competence
C9 Academic Excellence
C10 Intellectual Curiosity
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| Keywords | Not entered |
Contacts
| Course organiser | |
Course secretary | Ms Sarah Yaxley
Tel: (0131 6)50 3475
Email: Sarah.Yaxley@ed.ac.uk |
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