Postgraduate Course: Digital Innovation Management (CMSE11626)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Creating new businesses, attracting new customers, developing new products and services, and discovering new value propositions happen more often than not and increasingly so through innovation, and most recently, digital innovation.
Shifts in the market, the emergence of new technologies, changes in the political and regulatory landscape, competition and globalisation compel entrepreneurs and existing firms to foster innovation.
This course examines the activities, practices and competencies involved in managing innovation in firms, whether start-ups or established firms and large or small.
The course explores organising and managing innovation with a specific focus on digital innovation, whether a product, services, technologies or business models. |
| Course description |
The ability of organisations to manage innovation, and especially digital innovation, is critical to their survival, whether these organisations are small start-ups or large, established multinationals.
While competitive advantage can come from size, location, or the possession of rare and inimitable resources, the pattern is increasingly favouring those organisations which can mobilise market and technological skills and experience to create novelty in their products and services and in how they create and deliver these products and services.
This course aims to clarify the notion of innovation and how it can be organised and managed in firms to create value.
This course will provide students with a foundational knowledge of the key concepts and frameworks of innovation and an awareness of their practical application within organisations.
There will be a specific focus on digital innovations throughout the course, with case studies of digital organisations.
Week 1. Digital Innovation Management
Case Study: Artificial Intelligence
Week 2. What is innovation?
Case: AirBnB (disruption)
Week 3. Developing a supportive innovation structure
Case: NASA (Open Innovation)
Week 4. Developing a supportive innovation culture
Case: Pixar/Google (Culture)
Week 5. Developing a supportive innovation strategy
Case: Nintendo (Strategy)
Week 6. New product development: Product ideas
Case: Tata Nano (Ideas)
Week 7. New product development: Product launch
Case: Google Glass (Launch)
Week 8. New product development: Best practices
Case: SAP (Best practices)
Week 9. Collaboration in innovation: Start-ups
Case: BMW (Start-ups)
Week 10. Outcomes from innovation: Economy & society level
Case: Autonomous Vehicles (Ethics)
The course is delivered through a combination of interactive lectures and seminars throughout the 10 weeks of the course. The students will be required to discuss read and prepare material for the seminars in advance and are expected to discuss this material in class.
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Course Delivery Information
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| Academic year 2024/25, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 10,
Seminar/Tutorial Hours 20,
Dissertation/Project Supervision Hours 4,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
162 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
70% coursework (individual ) - assesses all course Learning Outcomes«br /»
30% coursework (individual ) - assesses all course Learning Outcomes |
| Feedback |
Formative: In class, during the interactive discussions .
Summative: Individual written feedback after both components of assessment. Feedback will be provided on the assessment within agreed deadlines. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Describe and discuss the toolbox of theories, frameworks and methods critically to manage innovation at the firm level, including their history and current controversies.
- Apply these theories, frameworks and methods to innovation management, specifically in the digital organisational context.
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Reading List
There is not a recommended text book for this course. Instead each session will be supported with a short list of core readings.
Key journals: Research Policy; Journal of Product Innovation Management; Harvard Business Review; California Management Review. |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
-Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
-Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
Practice: Applied Knowledge, Skills and Understanding
After completing this course, students should be able to:
-Apply creative, innovative, entrepreneurial, sustainable and responsible business solutions to address social, economic and environmental global challenges.
Cognitive Skills
After completing this course, students should be able to:
-Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
-Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts. |
| Keywords | Innovation,Digital |
Contacts
| Course organiser | Dr Neil Pollock
Tel: (0131 6)51 1489
Email: Neil.Pollock@ed.ac.uk |
Course secretary | Miss Lucy Brady
Tel:
Email: lbrady3@ed.ac.uk |
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