Postgraduate Course: Sport and Culture Industry (EDUA11457)
Course Outline
| School | Moray House School of Education and Sport |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Sport has been an integral part of the global culture industry today. This course aims to look into the process of production, distribution and consumption of sport as a cultural commodity. This cultural commodity includes both mediated texts and various symbols circulated in a global marketplace. The use of new technology in this production-consumption circuit and its impact are also examined from the viewpoint of 1) technological determinism, 2) political economy and 3) the diffusion of innovation. A systematic review of the connection between sport and the global culture industry enables students to assess the macroeconomic value of sport and to interpret ideological meanings embedded in the promotion of cultural commodities related to sport. Unequal power relations between the West and the non-West in the sport culture industry are critically examined, and such a critical review also helps students develop a capacity to decolonise the global sport culture industry. |
| Course description |
This course offers theoretically informed critical discussion on the production, distribution, promotion and consumption of sport as a cultural commodity. In terms of theories, this course draws on various concepts from sociology, political science, macroeconomics and cultural studies. A comprehensive understanding of these theoretical notions enables students to produce a plausible academic and professional review of sports cultural commodities in circulation. This course also encourages students to adopt international and intercultural perspectives when discussing key components and stakeholders in a highly globalised sport culture industry today.
Whole group lectures, small group seminars and independent learning through the reading of relevant research papers are the main modes of course delivery. Seminar activities include a group discussion, student-led tasks and critical peer reviews, and each student is encouraged to contribute their intellectual input to these activities. A major focal point of this student-led learning includes theoretical and critical analysis of contemporary issues in sport culture industry. By taking part in these activities, students can accumulate an academic ability to develop a succinct critical review of cultural commodities in the sports industry. Students also enhance their literacy skills for understanding both the denotative and connotative meanings embedded in sports cultural texts.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2024/25, Available to all students (SV1)
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Quota: 90 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 10,
Seminar/Tutorial Hours 10,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
176 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Formative Assessment: A Group Task
* A critical review of a given sport cultural commodity
Every three weeks, students as a group of 4 or 5 will make a short presentation (5 mins max) on a given exemplary sport cultural text during the seminar. Students will receive formative feedback verbally from tutors and peer groups. Based on this feedback students subsequently prepare the summative assignment.
Learning outcome: 1, 2, & 3
Summative Assessment: A Research Report (3,000 words max, excluding references) 100%
*a formal written research report on the three related cultural commodities in the sport industry of your choice
Learning outcome: 1, 2, 3, 4 & 5 |
| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Explain extensively the development of the sport culture industry which include sport governing bodies, transnational corporations and media institutions.
- Discuss critically the principal theoretical approaches to the study of the sport culture industry, particularly concerning neoliberalism, cultural imperialism and consumerism
- Evaluate critically the production-consumption circuit of the sport culture industry and its implications for the construction and reinforcement of various social identities
- Demonstrate critical knowledge to examine meanings and ideologies embedded in sport cultural commodities systematically
- Demonstrate a critical capacity to look into the contemporary issues around the sport and global culture industry from different cultural and geographical perspectives
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Reading List
Boyle, R. & Haynes, R. (2009) Power Play: Sport and the Media and Popular Culture (2nd Ed.). Edinburgh University Press.
Hall, S., Evans, J. & Nixon, S. (2013) Cultural Representations and Signifying Practices (2nd Ed.). London: Sage.
Hodkinson, P. (2017). Media, Culture and Society: Introduction (2nd Ed.). London: Sage.
Horne, J., Tomlinson, A., Whannel, G., & Woodward (2013) Understanding Sport: A Socio-Cultural Analysis. London: Routledge.
Wenner, L. A., & Billings, A. C. (eds.) (2017) Sport, Media and Mega-Events. London: Routledge
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Additional Information
| Graduate Attributes and Skills |
Research and Enquiry
1) have the ability to identify, analyse and synthesise academic literature relevant to sport culture industry
2) have critical sensitivity to the established economic and political relations between stakeholders in sport culture industry
3) be able to formulate logical and critical questions that addresse unqual social relattions being represented through sport cultural text
Personal and intellectual autonomy
1) have the capacity to identify power relations and implicit agendas in media discourse on sport.
2) be able to assess the quality of their own and other people's work systematically
3) be able to appreciate cultural and ethnic diversity in sport culture industry
Skills and abilities in communication
1) to be able to demonstrate complicated theoretical concepts in sport culture industry clearly and efficiently
2) to be able to share critical and creative thinking with others clearly
3) to be able to write an academic paper within the word limit clearly and effectively.
Personal effectiveness
1) be able to complete a time-sensitive task before the deadline
2) be able to collaborate with others effectively
3) be able to organise desk research logically and independently
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| Keywords | Culture Industry,Cultural Commodity,Sport,Media,Ideology,Globalisation |
Contacts
| Course organiser | Dr Jung-Woo Lee
Tel: (0131 6)51 4120
Email: J.W.Lee@ed.ac.uk |
Course secretary | Mr George Adams
Tel: (0131 6)51 6206
Email: George.Adams@ed.ac.uk |
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