Postgraduate Course: Designing Market Places and Place Markets (fusion online) (EFIE11368)
Course Outline
| School | Edinburgh Futures Institute |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | How are places made and what role do markets and retail spaces play? What are place-based markets and what role do they have in creating destinations for tourists and local residents to visit? How are these places designed, financed and governed and how are they being transformed by ecommerce, data analytics and trend analysis?
This course explores the future challenges faced by online and offline market places from high streets, department stores and independent retailers to ecommerce platforms while developing skills in the analysis and presentation of different market propositions. |
| Course description |
This course explores the changing relationships between markets and places in social, technological, environmental and economic context. It uses concepts, methods and theoretical frameworks drawn from the interdisciplinary areas of design, economic sociology, market studies and urban studies to explore changes and trends in retail market places and place markets.
We adopt a case study format integrating mixed assets including videos, podcasts, text and web resources, lectures and guided group work to explore different dimensions of the interacting themes of markets, place and retail in a variety of urban settings. Each case study combines substantive content with interdisciplinary socio-technical analysis and digital ethnographic methods to explore contemporary issues and challenges from declining high streets, to food deserts and sustainable tourism.
The course is designed to build on retail and tourism experience as well as content creation skills that many students will have already. In the 2-week pre-intensive period students will follow readings and watch short films, explore websites and platforms and begin group work on Miro. The 2-day intensive study period will feature lectures from the Course Organisers and external guests.
Edinburgh Futures Institute (EFI) - Online Fusion Course Delivery Information:
The Edinburgh Futures Institute will teach this course in a way that enables online and on-campus students to study together. This approach (our 'fusion' teaching model) offers students flexible and inclusive ways to study, and the ability to choose whether to be on-campus or online at the level of the individual course. It also opens up ways for diverse groups of students to study together regardless of geographical location. To enable this, the course will use technologies to record and live-stream student and staff participation during their teaching and learning activities. Students should note that their interactions may be recorded and live-streamed. There will, however, be options to control whether or not your video and audio are enabled.
As part of your course, you will need access to a personal computing device. Unless otherwise stated activities will be web browser based and as a minimum we recommend a device with a physical keyboard and screen that can access the internet.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2024/25, Available to all students (SV1)
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Quota: 2 |
| Course Start |
Semester 2 |
| Course Start Date |
13/01/2025 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 3,
Supervised Practical/Workshop/Studio Hours 5,
Fieldwork Hours 3,
Online Activities 6,
Summative Assessment Hours 5,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
76 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Summative Assessment:
The course will be assessed by means of the following assessment components:
1) Group Miro Presentation (20%)
In groups, students will develop a Miro presentation that analyses and maps a market place / place market using digital ethnography and design as a research method. The assessed work is the Miro workspace (not a live presentation). The students will be provided a marking criteria to assist in the assignment. Group assignments will be assessed according to the clarity of their presentation and their coverage of themes identified in the supplied marking criteria.
2) Individual 1500 Word Report (80%)
Students will produce an individual report (1500 words) focusing on the market place they analysed in their groups. They will apply socio-technical frameworks to describe their site, explore the issues and challenges it faces and propose possible design solutions. Students will be provided a marking criteria to assist in the assignment. |
| Feedback |
Formative feedback and feed forward will be given by the Course Organisers in the pre-intensive period in response to the set tasks.
Regular formative feedback and feedforward sessions punctuate lectures and group work throughout the two intensive study days in QAs, planning and reflection exercises on the formative assignment and how it will be developed in the summative assignment.
During the post-intensive period support will be available to finalise both group and individual assignments.
Written summative feedback will be provided on both the group and individual assignments. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Critically evaluate and apply relevant concepts and methodological approaches for researching market places and place-based markets.
- Analyse how political, commercial, cultural, architectural, and organisational factors intersect and influence the design, planning, and financing of market places and place-based markets.
- Conduct online and offline ethnographic and field investigations of market places and place-based markets.
- Identify and navigate the issues at stake in the design and planning of more sustainable market places and place markets.
- Work independently and/or in groups to present analyses of markets and place on Miro and written reports.
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Reading List
Indicative Reading List:
Essential Reading:
Bassett, K., Doyuran, E. B., McFall, L., & McGowan, A. Space is a market device:# CovidArcadia and the pandemic conditions of emergence of digital-affective premises.
Cochoy, F. (2020) Open-display and the 're-agencing'of the American economy: Lessons from a 'pico-geography' of grocery stores in the USA, 1922-1932. Environment and Planning A: Economy and Space, 52(1), 148-172.
Dunne, A., & Raby, F. (2013). Speculative everything: design, fiction, and social dreaming. MIT press.
Geiger, S., Mason, K., Pollock, N., Roscoe, P., Ryan, A., Schwarzkopf, S. & Trompette, P. (eds.) Market Studies: Mapping, Theorizing and Impacting Market Action, Cambridge University Press, UK.
Recommended Reading:
Berndt, C., Peck, J. & Rantisi, N. M. (2020) Market/place: exploring spaces of exchange. Agenda Publishing.
Caliskan, K., & Wade, M. (2022). DARN, Part 1: What is Strategic Design? Social Theory and Intangible Design in Perspective. She Ji: The Journal of Design, Economics, and Innovation, 8(3), 299-318.
Callon, M. (2021) Markets in the Making: Rethinking Competition, Goods, and Innovation. Introduction. Zone Books.
Palo, T., Mason, K., & Roscoe, P. (2020). Performing a myth to make a market: The construction of the 'magical world' of Santa. Organization Studies, 41(1), 53-75.
Further Reading:
Cochoy, F. (2023) Epilogue: a reflexive experiment of/on spatial agencing. Space and Organizing. Edward Elgar Publishing.
Palo, T. (2023) The emergence of concerned partnerships in the ethical marketization of place: A narrative lens. Journal of Business Ethics, 184(4), 835-854.
Penin, L. (2018). An introduction to service design: designing the invisible. Bloomsbury Publishing. |
Additional Information
| Graduate Attributes and Skills |
The course will provide students with the following graduate attributes and skills:
1) Specialist knowledge and intellectual curiosity.
2) Use of innovative methods for local, impactful engagement.
3) Creative problem solving and independent research.
4) Critical and reflective thinking.
5) Cross-platform communication skills. |
| Keywords | Markets,Place,Space,Cities,Design,Platform,Data,Retail,Tourism,EFI,Level 11,PG |
Contacts
| Course organiser | Dr Teea Palo
Tel: (0131 6)51 1070
Email: Teea.Palo@ed.ac.uk |
Course secretary | Mr David Murphy
Tel:
Email: dmurphy7@ed.ac.uk |
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