Postgraduate Course: Educational Technologies (EdTech) and Entrepreneurship (fusion online) (EFIE11069)
Course Outline
School | Edinburgh Futures Institute |
College | College of Arts, Humanities and Social Sciences |
Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Course type | Online Distance Learning |
Availability | Available to all students |
SCQF Credits | 10 |
ECTS Credits | 5 |
Summary | How can we be both entrepreneurial and ethical when creating and selling educational products? This course critically addresses this question from an entrepreneurial perspective. With a hands-on interactive approach, we explore cutting-edge learning research and the EdTech industry, and then how to identify a core opportunity and develop a market entry strategy that is economically and socially sustainable and engages with data-driven innovation in education. |
Course description |
The course explores theories, processes, and critical debates in the domain of Education Technology, with a focus on customers, users, and various other stakeholders. The course aims to provide students with the knowledge and confidence to critically evaluate and potentially start an ethical EdTech venture.
Outline of Syllabus:
The course is broken into four sections. The first is an intro to the history, context, and theories of Educational Technology, followed by an introduction to Entrepreneurship. The second focuses on the challenges of identifying customer needs. The third examines some of the key complexities/challenges, in particular the use of learner data and the diverse needs of multilevel stakeholders. The fourth and final section looks at the steps of building an ethical EdTech venture (in particular, data-driven entrepreneurship) and introduces the assessment by considering a key step of raising early finance.
Each section will involve an EdTech Case example involving hands-on experience and/or input from an invited/recorded EdTech entrepreneur.
Student Learning Experience :
Students will begin by drawing on their own prior experience as well as class materials to identify an unmet need facing learners, parents, and other potential customers. From this they will come up with a solution which they will develop into a prototype.
Synchronous classroom discussions and workshops will help students understand how to identify entrepreneurial opportunities and gather data to validate business ideas. These discussions will also explore critical areas specific to the EdTech market, such as the morality of education as a business and the ethics of gathering and storing learners' data.
The sessions will provide an emotive experience by moving between intense critical debate to more playful hands-on experiences to help ground discussions.
The assessment will have students working in small groups to develop crowdfunding pitches for their ideas (50%), which involve using different media and rhetorical techniques to both demonstrate their knowledge of the market and to convince investors and users about the importance of the product. This will be accompanied by an individual reflective essay (50%).
Edinburgh Futures Institute (EFI) - Online Fusion Course Delivery Information:
The Edinburgh Futures Institute will teach this course in a way that enables online and on-campus students to study together. This approach (our 'fusion' teaching model) offers students flexible and inclusive ways to study, and the ability to choose whether to be on-campus or online at the level of the individual course. It also opens up ways for diverse groups of students to study together regardless of geographical location. To enable this, the course will use technologies to record and live-stream student and staff participation during their teaching and learning activities. Students should note that their interactions may be recorded and live-streamed. There will, however, be options to control whether or not your video and audio are enabled.
As part of your course, you will need access to a personal computing device. Unless otherwise stated activities will be web browser based and as a minimum we recommend a device with a physical keyboard and screen that can access the internet.
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Entry Requirements (not applicable to Visiting Students)
Pre-requisites |
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Co-requisites | |
Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
Pre-requisites | None |
High Demand Course? |
Yes |
Course Delivery Information
Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Identify, define, conceptualise and analyse ethical challenges arising from commercialising education including those concerned with the use of learner data.
- Demonstrate knowledge of learning debates and processes relevant to educational technologies and entrepreneurship.
- Critically analyse customer interaction to identify an opportunity and develop a business model to pursue it.
- Plan and create an investment pitch and crowdfunding template.
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Reading List
Indicative Reading List:
Essential:
Blank and Dorf. 2012. The Startup Owners Manual. K&S Ranch Publishers: Pescadero, CA.
Ben Williamson (2021) Meta-edtech, Learning, Media and Technology, 46:1, 1-5,
Luckin, R., Bligh, B., Manches, A., Ainsworth, S., Crook, C., & Noss, R. (2012). Decoding learning: The proof, promise and potential of digital education.
Recommended:
Mascheroni G., Holloway D. (2019) Introducing the Internet of Toys. In: Mascheroni G., Holloway D. (eds) The Internet of Toys. Studies in Childhood and Youth. Palgrave Macmillan, Cham.
Manches, A. (2018). Evaluating technologies for children's learning: The challenges, and steps to address them. In L. Hamilton, & J. Ravenscroft (Eds.), Building Research Design in Education (1 ed., pp. 213-236). Bloomsbury Academic
Osterwalder and Pigneur. 2010. Business Model Generation. Wiley: Hoboken, NJ.
Constable. 2014. Talking to Humans. NYU Entrepreneurial Institute: New York City, NY.
Dillenbourg, P. (2016). The evolution of research on digital education. International Journal of Artificial Intelligence in Education, 26(2), 544-560.
Papert, S. A. (2020). Mindstorms: Children, computers, and powerful ideas. Basic books.
http://hackeducation.com/2020/05/06/crisis
https://medium.com/@jdunns4/the-history-of-education-technology-in-under-4-minutes-45125c7a7bd0
https://mediacentral.ucl.ac.uk/Play/17772 |
Additional Information
Graduate Attributes and Skills |
The course contributes to the following graduate attributes and skills:
- Curiosity for learning that makes a positive difference;
- Passion to engage locally and globally;
- Creative problem solvers and researchers;
- Critical and reflective thinkers;
- Effective and influential contributors;
- Skilled communicators. |
Keywords | EdTech,Education,Educational Technologies,Technology,Entrepreneurship,Industry,Innovation |
Contacts
Course organiser | Dr Andrew Manches
Tel: (0131 6)51 6242
Email: A.Manches@ed.ac.uk |
Course secretary | Miss Zoe Hogg
Tel:
Email: Zoe.Hogg@ed.ac.uk |
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