Undergraduate Course: Animation 3A: Animation For Clients (DESI10095)
Course Outline
| School | Edinburgh College of Art |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course is designed to introduce students to the role of an animator working in the context of commercial design. Working for external clients on live projects, students will develop a sense of how to operate in a service capacity, solving problems for others. Students will be expected to choose projects, and/or source project, to assemble a portfolio of animation projects developed for others. |
| Course description |
This is an advanced animation course that focuses upon interaction with clients and or commissioning bodies, defining parameters and identifying constraints to negotiate viable project briefs, ultimately enabling delivery of an animation driven response to a client's needs.
The course will cover:
Developing a structured brief with clients
Project planning and project management
Modelling dependencies and developing contingencies
Methods for negotiation and conflict resolution
Technical workshops in subjects including pre-visualisation of ideas, distributed rendering, asset sharing and version control, external referencing of assets
Workshops in pitching and presentation techniques
Project documentation
Past examples of projects where 3rd year animators have operated in this way may provide an indicator of potential projects; these include the following: films for charities, music videos for record labels and local/national bands, educational videos for government, working for broadcasters such as the BBC, theatre productions, and VFX work for feature films.
Documentation of collaborative process, development of ideas, research, and self-reflection will come from the ongoing design journals submitted alongside completed projects.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | This course is only available to students on a Degree Programme in the School of Design.
Equipment and software: Most equipment and software required will be provided by the School, but the Student will be expected to provide some specialist equipment including a laptop.
Materials: Students will be expected to fund the purchase of general art and design materials, such as sketchbooks, paper and pens. Students will be expected to fund the purchase of some specialist materials required by their course e.g. peg bars, plasticine, animation paper etc.
Course Organisers will support you in meeting intended learning outcomes while keeping material costs to a minimum, but students will be expected to fund optional material costs as necessary for their own project work.
Printing: Students are expected to fund occasional printing and binding of work.
To fully participate in this programme students are recommended to budget a minimum of £50 for each year of study
BA(Hons) Animation
Year 1 - £50.00
Year 2 - £50.00
Year 3 - £50.00
Year 4 - £50.00 |
| Additional Costs | Equipment and software: Most equipment and software required will be provided by the School, but the Student will be expected to provide some specialist equipment including a laptop.
Materials: Students will be expected to fund the purchase of general art and design materials, such as sketchbooks, paper and pens. Students will be expected to fund the purchase of some specialist materials required by their course e.g. peg bars, plasticine, animation paper etc.
Course Organisers will support you in meeting intended learning outcomes while keeping material costs to a minimum, but students will be expected to fund optional material costs as necessary for their own project work.
Printing: Students are expected to fund occasional printing and binding of work.
To fully participate in this programme students are recommended to budget a minimum of £50 for each year of study
BA(Hons) Animation
Year 1 - £50.00
Year 2 - £50.00
Year 3 - £50.00
Year 4 - £50.00 |
Information for Visiting Students
| Pre-requisites | Only available to visiting students in the Design School
|
| High Demand Course? |
Yes |
Course Delivery Information
|
| Academic year 2026/27, Available to all students (SV1)
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Quota: 0 |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 5,
Seminar/Tutorial Hours 15,
Supervised Practical/Workshop/Studio Hours 20,
Feedback/Feedforward Hours 1,
Formative Assessment Hours 1,
Summative Assessment Hours 1,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
153 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
SUMMATIVE Assessment
Portfolio submission (100%) submitted at the end of the course and evidencing all Learning Outcomes.
Learning Outcomes are weighted as:
LO1: 25%
LO2: 35%
LO3: 40%
All Learning Outcomes must be passed to pass the course.
SUMMATIVE Assessment details
Portfolio should include:
- Project proposals
- Design Journal: development and research documentation
- Resolved projects
The course will comprise of one client project, which will either be provided by the staff team or negotiated with an external source and approved by the staff team.
Resit Information
The resubmission assessments are the same as the original submissions for this course. |
| Feedback |
FORMATIVE
Though formative feedback will be given by staff at the mid-point of the course, any additional feedback from the clients will depend on their availability.
SUMMATIVE
Final course grades and written feedback will be provided at the end of the course. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- PITCH: Communicate animation project proposals to external clients persuasively and professionally.
- ADAPT: Demonstrate the ability to respond to client feedback and refine animation project proposals.
- MANAGE: Demonstrate the ability to resolve animation projects in a timely manner.
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Reading List
Dunlop, R. Production Pipeline Fundamentals for Film and Games. Focal Press (2014)
Lyons, N. & Wilker, M. Interactive Project Management: Pixels, People, and Process (Voices That Matter). New Riders (2012)
Manzini, E. & Coad, R. Design, When Everybody Designs: An Introduction to Design for Social Innovation (Design Thinking, Design Theory). MIT Press (2015) |
Additional Information
| Graduate Attributes and Skills |
Organisation, evaluation, problem solving, self-reflection, critical thinking, collaboration, negotiation, analysis, contingency planning, adaptability |
| Keywords | Animation,Film,Live projects,External clients,Project management |
Contacts
| Course organiser | Mrs Laia Aubao Ponsico
Tel:
Email: laubaop@ed.ac.uk |
Course secretary | Mrs Carrie Parker
Tel:
Email: Carrie.Parker@ed.ac.uk |
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